Director, CRM Solutions

Appalachian State University

Boone, NC

JOB DETAILS
SALARY
$74,000–$81,000 Per Year
SKILLS
Application Integration, Automation, Best Practices, Communication Skills, Consulting, Continuous Improvement, Cross-Functional, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Data Sets, Data Warehousing, Documentation, ERP (Enterprise Resource Planning), Emerging Technology, Federal Laws and Regulations, Financial Aid, Health Plan Membership, Higher Education, Identify Issues, Import/Export, Leadership, Mentoring, Needs Assessment, Operations Management, Relational Databases (RDBMS), Resource Management, Root Cause Analysis, State Laws and Regulations, Strategic Planning, Student Financial Services, System Architecture, Technical Leadership, Technical Strategy, Technical Support, Time Management, Training/Teaching, Web Forms
LOCATION
Boone, NC
POSTED
7 days ago

Posting Details

Request to Recruit

Position Title Director, CRM Solutions Location Boone, North Carolina Faculty Rank Provide Rank Position Number 001751 Department Enrollment Mgt - VC for Enrollment Management - 240000

Position Summary Information

Primary Purpose

The Director of CRM Solutions serves as a strategic and technical leader for the development, implementation, and ongoing optimization of Slate in support of Enrollment Management goals. This role involves overseeing the design and integration of application workflows, data imports/exports, and custom process automations. The Director is a key collaborator across internal and external campus stakeholders, providing supervision, mentorship, and training for CRM team members while ensuring continuous improvement and technical excellence across systems.

Minimum Qualifications

  • Bachelor's degree or equivalent experience
  • Experience leveraging CRM to achieve enrollment successes
  • Effective communication skills in person and in writing
  • Ability to perform work that is highly technical and an understanding of relational databases
  • Must have a team mentality and be able to operate effectively in an ever-changing environment
  • Ability to keep confidentiality and maintain the highest levels of compliance with university, state, and federal rules and laws

License/Certification Required Preferred Qualifications

  • Extensive experience administering and optimizing Slate in a higher education environment, preferably within Enrollment Management.
  • Demonstrated expertise in building advanced Slate configurations, including workflows, portals, forms, queries, datasets, communication plans, and automation rules.
  • Proven ability to lead large-scale CRM implementations or major system enhancements from planning through execution.
  • Strong understanding of admissions, recruitment, financial aid, and student lifecycle processes.
  • Experience integrating Slate with enterprise systems (e.g., SIS, ERP, data warehouses, and third-party applications).

Essential Duties and Responsibilities

The Director of CRM Solutions provides strategic leadership, technical expertise, and operational oversight for Slate, the institution's CRM platform, in support of recruitment, enrollment, and enterprise initiatives. This role ensures Slate is optimized, innovative, and aligned with institutional goals.

Strategic Leadership & Planning

  • Lead the long-term vision, development, and continuous enhancement of Slate.
  • Identify and recommend strategic improvements to CRM-related policies, procedures, and system architecture within Slate.
  • Participate in divisional IT planning and collaborate cross-functionally
  • Establish and lead ad hoc work groups to analyze needs, develop solutions, and drive implementation.

Technical Expertise & Solution Development

  • Serve as the senior Slate administrator, overseeing backend configuration, system optimization, and process enhancements.
  • Design and implement highly customized Slate solutions, including workflows, queries, forms, portals, automation rules, and reporting tools.
  • Brainstorm and deploy innovative solutions that improve recruitment, enrollment processing, communication strategies, and data reporting efficiency within Slate.
  • Diagnose complex technical issues, identify root causes, and implement long-term, scalable solutions.
  • Stay current on Slate upgrades, emerging technologies, and best practices to ensure optimal system performance.

Project & Operations Management

  • Oversee multiple concurrent Slate projects impacting Enrollment Management and campus stakeholders.
  • Manage timelines, resources, and personnel to ensure successful project delivery.
  • Communicate project status, priorities, and outcomes effectively to leadership and stakeholders.

Consultation, Training & Support

  • Serve as the primary Slate consultant to campus partners, translating business challenges into effective technical solutions.
  • Provide advanced-level technical support, troubleshooting, and expertise for complex Slate issues.
  • Develop and deliver training, documentation, and guidance to ensure effective system utilization.
  • Collaborate broadly across departments to align Slate capabilities with institutional objectives.

Type of Position Full Time Position Staff/Non-Faculty Staff/Non-Faculty VISA Sponsorship? VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S. Appointment Type 1.0 Work Schedule/Hours Monday-Friday, 8:00 am - 5:00 pm (occasional weekends for Admissions events) Number of Hours Per Week 40 Number of Months Per Year 12 Mandatory Staff No Suggested Salary Range 74,000-81,000 Physical Demands of Position

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Posting Details Information

Posting Date 06/10/2026 Closing Date 06/26/2026 Open Until Filled No Evaluation of Applications Begins 06/15/2026 Proposed Date of Hire 08/03/2026 Special Instructions to Applicants

Please submit the following:

  • Resume
  • Cover letter
  • List of three professional references with contact information in your application

Search Chair Name Bailey Hostetter Search Chair Email hostetterbs@appstate.edu Quick Link https://appstate.peopleadmin.com/postings/54654 Posting Number 201501793P

Supplemental Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents

  • Resume
  • Cover Letter / Letter of Interest
  • List of References with Contact Information

Optional Documents

About the Company

A

Appalachian State University