Director, Culture Comms

THE ROLE

We Are Social is looking for a Director, Culture Comms who is passionate about all things social media. You are the strategic compass for our clients, navigating the intersection of brand identity and digital subcultures. You are a "chronically online" visionary responsible for architecting high-level channel strategies across paid, owned, and influencer ecosystems. Your mission is to transform raw cultural insights into executional excellence, serving as an indispensable partner to creative teams and a trusted partner to our clients.

WE ARE 

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we've proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

WHY YOU’LL LOVE IT HERE

• We like to laugh, we live for celeb gossip and we’re great on AUX
• Our passport program lets you explore and work from one of our 16 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more
• You best believe we know how to celebrate our wins. And our losses (it’s how we learn)
• From carbon offsets to community kitchens, we’re passionate about making a difference
• Did we say snacks? Because we have great snacks (Shoutout to Sheila who keeps the kitchen stocked)

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• Not interested in just following trends – you want to create them
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro  

Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands. 

WHAT YOU’LL DO

• Partner with Brand Strategy and Insights and Measurement teams to define areas of culture the brand has the right to play in, then sell it in with data and storytelling
• Drive the proactive development of trend reports and platform updates, acting as the definitive agency and client resource for new behaviors, formats and opportunities
• Build creative briefs that identify audience and cultural insights and tensions and turn them into brand narratives worth talking about  
• Set the standard for developing modern social content pillars and channel and audience strategies that drive business outcomes
• Play a critical leadership role to manage and mentor team members while proactively managing up across resourcing and client areas of growth 
• Act as Indispensable partner to the creative team to ensure ideas are made for social and executed to perfection
• Proactively develop new ways of working that improve the clarity of strategy deliverables and increase efficiency between internal and client teams
• Act as an AI thought leader and trusted practitioner, consistently identifying opportunities for research and strategy to level up and disrupt 

Requirements

• 8+ years in social strategy, digital marketing, or cultural communications, with a proven track record of leading high-level brand accounts
• Deeply passionate about the future of social beyond a tactical distribution channel 
• You are "chronically online"—you understand internet subcultures, memes, and platform shifts before they hit the mainstream
• Exceptional deck building and presentation skills with the ability to "sell" brave creative ideas to any type of client stakeholder
• Hands-on experience using AI tools (LLMs, NotebookLM, etc.) to analyze consumer behavior and optimize workflows
• Proven ability to lead and mentor team members

JOIN US

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.

Let’s do cool stuff together. Apply now!

We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf