Job Description
As the Director Customer Insights & Integration, Marketing & Creative Effectiveness you will lead and elevate the impact of insights as a strategic driver of decision-making within the Marketing Organization. This includes guiding how insights are identified, prioritized, integrated, and activated on to inform and optimize messaging strategy. In this role you will lead Brand campaign measurement and creative research, ensuring messaging drives intended brand and business outcomes. You'll work across the campaign lifecycle - informing the strategic brief, influencing creative development, assessing in-market performance, and translating learnings into clear strategic guidance that improves future messaging effectiveness. This work will be led in close partnership with, and for, internal Brand Planning, Media Strategy, Creative, and Analytics teams. You will also shape and advance the capability by bringing forth best in class/emerging research techniques and ensuring measurement connects tools and insights across sources into cohesive, strategic narratives that unlock business impact (e.g. macro trends, brand perceptions, campaign, creative and media performance, customer analytics, MMM)
This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.
What you'll do
This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.
What you'll do
- Define the annual campaign and creative research learning agenda, linking to current marketing strategy, objectives, and KPIs
- Shape and guide qualitative and quantitative research in partnership with external suppliers (ex: audience research, early learnings, message testing, ad diagnostics, cultural/seasonal research and brand lift studies)
- Partner with Marketing Teams during brief development phase to integrate insights and guide messaging strategy
- Analyze performance across channels (TV, digital, social, CTV, etc.), translating results into recommendations to improve creative quality, media synergies, and ROI over time
- Establish frameworks, standards, and norms for creative testing, campaign measurement, and optimization to benchmark performance against
- Measure perceptions of our Brand and Competitors, including regular executive-level reporting and brand equity deep dives
- Monitor and regularly share cultural insights, industry news and competitive creative tactics to provide necessary context
- Enhance internal planning p
Numbers & Facts
| Location | Minneapolis, Minnesota |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1966 |
| Website | http://www.bestbuy-jobs.com/ |
About Company
Energetic teams. Fun atmosphere. Exciting opportunities.
That’s what you’ll find at Best Buy. Care to join us?
You can feel the energy here. And we’re not talking about the hum of electronics (there’s that, too). We’re talking about people.
Best Buy employees are friendly, enthusiastic and willing to help you succeed. Sure, we’re a big company — the world’s largest consumer electronics retailer — but that doesn’t stop us from having fun while doing what we love: bringing technology into people’s lives in meaningful ways.
When you join our team, we consider you part of our Best Buy family. And what you do here every day will support our goal to make people’s lives better, easier and more enjoyable through the great products we sell.
So if you’d like using your talents to help improve people’s lives, bring it! We’d love to have your energy here.
Skills
- Benchmarkingunmatched
- Brand Marketing (Branding)unmatched
- Brand Messagingunmatched
- Campaignsunmatched
- Creative Briefunmatched
- Customer/Client Researchunmatched
- Establish Prioritiesunmatched
- Market Analysisunmatched
- Marketingunmatched
- Marketing Objectivesunmatched
- Marketing Presentationunmatched
- Marketing Strategyunmatched
- Media Buying and Planningunmatched
- Performance Analysisunmatched
- Performance Metricsunmatched
- Qualitative Researchunmatched
- Quality Managementunmatched
- Quantitative Researchunmatched
- Return on Investment (ROI)unmatched
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