Director, Digital Health

About Us

Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.

Our Core Values are:

• We serve faithfully by doing what''s right with a joyful heart.
• We never settle by constantly striving for better.
• We are in it together by supporting one another and those we serve.
• We make an impact by taking initiative and delivering exceptional experience.

Benefits

Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:

• Immediate eligibility for health and welfare benefits
• 401(k) savings plan with dollar-for-dollar match up to 5%
• Tuition Reimbursement
• PTO accrual beginning Day 1

Note: Benefits may vary based upon position type and/or level.

Job Summary

Dir Digital Health manages the digital media platform and product portfolio for Baylor Scott and White Health (BSWH). This includes digital strategy, product development, patient user experience, and technical delivery. Plans and implements the digital platform strategy and products to enhance brand visibility across digital channels. These channels affect BSWH patients, physicians, and other stakeholders. Directs web-enabled strategy to optimize online marketing and technical tools like website patient interface and search optimization. Responsible for managing and protecting the BSWH digital footprint. Oversees all aspects of BSWH digital media operations, web presence, and marketing activities. Monitors changes in the health care industry and leads innovative digital programs. These programs impact the BSWH technical and business models. Guides and collaborates with operations, IT, marketing, communications, and digital product teams. Ensures the digital health platform aligns with BSWH business goals and future growth.

A system Director translates and implements strategic plans for their area. Makes final judgments on operational matters and ensures goals are met. Recommends policies and organizational changes for the area. Plans and executes projects that meet annual goals. Erroneous judgments can negatively impact the area, business unit, and possibly the organization''s operations. Plans and directs department operations, responsible for staffing, processes, budgets, and costs. Guides and advises subordinates to meet schedules, resolve technical problems, and monitor performance. Oversees a larger, more complex organization or area than a manager. Often has one or more managers or supervisors reporting to them.

Essential Functions of the Role

• Directs digital media platform and products for BSWH.
• Recommends and implements strategic and operational plans and priorities for digital health aligned to BSWH overall business goals.
• Directs the development and implementation of the digital product portfolio and platform that enhances the patient and customer digital experience.
• Develops and implements digital health policies, procedures, programs, and initiatives that create the patient and consumer digital experience.
• Builds key relationships and communicates with executive sponsors, operations managers, and stakeholders. Ensures alignment of the workstreams with the business.
• Directs the creation of design prototypes that improve the intended user experience and key interactions.
• Manages and monitors the production of high-quality digital graphics and visual components.
• Develops and implements product roadmaps, milestones, project plans, key performance indicators, and tracks performance against goals.
• Manages using an agile operating model. Coordinates product design and custom development resources. Ensures successful delivery of digitally enabled products.
• Selects and manages external vendors and online content partnerships to deliver digital health solutions.

Key Success Factors

• Bachelor's degree in IT, business, or related field preferred.
• 5+ years of experience in digital products, digital health, digital marketing, or related area.
• 1+ years of experience in a leadership role.
• Experience with design, development, and implementation of digital products, deploying UX/UI solutions across mobile and web interfaces.
• Experience leading digital and business model transformations within a large complex organization.
• Knowledge of healthcare digital technologies is preferred. This includes health system technologies like EMRs, virtual health, and remote monitoring. It also includes health insurance technologies like claims systems and network management solutions.
• Understanding of operations of a large healthcare system preferred, including provider services, care support functions, and health insurance functions.
• Ability to manage cross-functional teams in solving complex, multi-functional problems.
• Excellent written, verbal, and presentation skills.

Belonging Statement

We believe that all people should feel welcomed, valued and supported.

QUALIFICATIONS

• EDUCATION - Bachelor''s or 4 years of work experience above the minimum qualification
• EXPERIENCE - 7 Years of Experience