Director of Digital MarketingReports to: VP of Revenue MarketingDepartment: MarketingPurpose of the RoleThe Director of Digital Marketing owns the company's most important always‑on marketing asset: the website. This role extends far beyond web management alone. This leader turns every digital surface—the website, paid media channels, third‑party review and comparison platforms, and search presence—into a measurable, pipeline‑generating engine that fuels the company's growth.This commercially‑minded leadership role is for someone who sees a website as a revenue instrument. The right candidate brings deep technical fluency across SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), CRO, and paid media and pairs it with strategic judgment to prioritize what truly moves pipeline.They lead a cross‑functional digital team spanning paid media, web development, CRO and testing, and regional marketing coordination while managing agency relationships and collaborating across product marketing, content, campaigns, and demand generation.High‑impact, high‑visibility position at the center of how the company shows up digitally—and how effectively that presence converts into revenue.Responsibilities & AccountabilitiesOwn the company website end‑to‑end as a critical marketing surface, accountable for overall marketing health metrics and pipeline‑specific outcomes.Treat the website as a living product—continuously optimizing structure, content, UX, and conversion paths to maximize revenue generation.Lead technical SEO, GEO, and AEO strategy to ensure discoverability, authority, and representation across traditional search, AI‑driven answer engines, and generative search experiences.Web Development & Technical DirectionManage the relationship with an external web development agency, ensuring alignment on timelines, deliverables, and technical direction.Lead major website projects such as migrations with hands‑on involvement from planning through execution, QA, and post‑launch optimization.Maintain deep proficiency in the company's primary CMS and web platform.Paid Media & Digital AdvertisingOversee the global paid media program through a direct report, ensuring campaigns align with pipeline targets and regional demand generation priorities.Partner with an external Google/paid media agency to optimize spend allocation, channel mix, and campaign performance across search, display, social, and programmatic.Integrate paid media strategy with organic, ABM, and field marketing motions.Drive a culture of conversion‑rate optimization and experimentation through a dedicated testing focus.Establish and maintain a structured testing roadmap across landing pages, CTAs, forms, and user flows.Campaigns & Cross‑Functional ExecutionBring campaigns and messaging to life across all digital channels, partnering with content, campaigns, and product marketing teams.Collaborate with regional demand generation teams to localize digital programs.Serve as the digital execution partner for product launches, seasonal campaigns, and integrated marketing moments.Lead and develop a team that includes paid media and CRO/testing leads.Set clear goals, create accountability, and build a culture that values creative ambition and commercial discipline.Manage agency relationships to support digital motions.Performance MeasurementMarketing‑sourced and marketing‑influenced pipeline generated through the website, measured by volume, velocity, and conversion rates at each funnel stage.Website Health MetricsCore site performance indicators: page speed, uptime, crawlability, and user engagement.ExecutionOn‑time, low‑disruption delivery of major projects such as website migrations, preserving or improving SEO equity and conversion performance.Team DevelopmentGrowth, retention, and performance of direct reports and the broader digital marketing team.Educational and Experience Requirements8+ years progressive digital marketing experience in B2B SaaS or technology companies, with focus on website management, SEO, and demand generation.3+ years people leadership at Director level or equivalent, managing onshore and offshore teams.Proven track record of owning a company website as a pipeline generation engine with measurable revenue impact.Strong working proficiency in Webflow CMS and web platform.Deep expertise in SEO and emerging search disciplines—including GEO and AEO—with a clear view on AI‑driven search.Experience managing global paid media programs across search, display, social, and programmatic.Experience integrating AI tools into digital marketing workflows.Experience managing third‑party agency relationships with clear accountability for deliverables and ROI.Familiarity with CRO methodologies and A/B testing platforms.Experience collaborating with product marketing, content, and demand generation in a matrixed marketing organization.Technical Depth with Strategic AltitudeCan go deep on Webflow architecture, SEO audits, or page speed diagnostics and step back to present digital strategy to the CMO that connects technical decisions to business outcomes.Revenue‑First Digital ThinkingViews every digital surface through the lens of revenue impact, consistently asking what has been produced and orienting the team around pipeline outcomes.Discovery Forward‑ThinkingUnderstands changing buyer behavior and brings curiosity about GEO, AEO, and AI‑driven search, positioning the company to win in the evolving environment.Cross‑Functional OrchestrationWorks effectively in a matrixed organization, building relationships with product marketing, content, campaigns, and regional demand generation teams.Data‑Driven Decision MakingComfortable with analytics platforms and dashboards, uses data to set priorities, solve competing opinions, and build investment cases.Other BenefitsBase salary range: $158,130–$215,000. Total compensation may include bonus, commission, and stock options. Benefits include health insurance, life and disability insurance, 401(k) employer matching, paid holidays, quarterly self‑care days, paid time off, and stock options.Equal Opportunity Employer6sense is an Equal Employment Opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or perception, national origin, age, marital status, protected veteran status, or disability status. Reasonable accommodations are available at jobs@6sense.com.#J-18808-Ljbffr