Director, Digital Marketing

Position Summary:

The Director of Digital Marketing plays an integral role in promoting AgeWell Solvere Living and its individual community brands. Working with the Vice President of Marketing, the position has overall responsibility for developing, planning, implementing and evaluating the overall digital marketing strategy.

Essential Job Functions:

• Works with VPM to build, plan and implement the overall digital marketing strategy for the AgeWell Solvere Living and its managed communities.
• Assists in managing AgeWell Solvere’s third party digital vendor(s) for digital advertising campaigns and SEO/SEM management.
• Overall responsibility for managing allocation of the communities’ digital marketing budgets.
• Develops and oversees implementation of an integrated AgeWell Solvere social media strategy.
• Responsible for managing community and AgeWell Solvere Living websites.
• Works with VPM to evaluate analytics and continually improve digital marketing efforts.
• Oversee Marketing Specialist’s digital responsibilities.

Responsibilities

• Work with digital services vendor to develop, implement and analyze digital advertising campaigns
• Overall responsibility for programming and scheduling marketing automation campaigns and email blasts
• Overall responsibility for community blog topic approval and proofing
• Overall responsibility for community website edits, such as pop ups, news and event posts and minor website edits, with certain tasks to be assigned to Marketing Specialist
• Overall responsibility for adding and removing team members and clients from Marketing tech platforms
• Creating and or managing the development of splash and landing pages with third party vendor
• Work with agencies to create full websites and miscellaneous development work
• Assist with reputation management: monitoring Google My Business, Yelp reviews, questions and Google Alerts
• Work with VPM to monitor and identify measurable benchmarks for success
• Assist with the digital transition of communities that are being on- and off-boarded

Qualifications:

• Bachelor’s Degree in a related field
• 5+ years’ experience in a digital marketing role
• Strong written communication skills
• Willingness to share own ideas amongst leadership
• Ability to multi-task and manage several projects at once
• Demonstrated ability to meet deadlines and ensure projects are completed on a timely basis
• Willing to execute day ­to ­day tasks and work independently
• Good entrepreneurial work ethic and a desire to “get the job done”
• Ability to delegate and collaborate effectively
• Experience with Microsoft Office Suite, WordPress, ActiveDemand, Google Analytics, Ahrefs and similar platforms