Overview A global biopharmaceutical company on a mission to Solve On Incyte follows science to find solutions for patients with unmet medical needs. Through the discovery development and commercialization of proprietary therapeutics Incyte has established a portfolio of first-in-class medicines for patients and a strong pipeline of products in Hematology Oncology and Inflammation and Autoimmunity Headquartered in Wilmington Delaware Incyte has operations in North America Europe and Asia. Job Summary Primary function The Director of Digital Performance Analytics & Media Strategy is responsible for defining and advancing the digital measurement performance analytics and omnichannel media strategy across the Inflammation & Autoimmunity IAI and HematologyOncology HemOnc Business Units. This leader drives a data-first approach to customer engagement by connecting media investments customer behaviors and business outcomes to optimize marketing effectiveness across Direct-to-Consumer DTC and Healthcare Professional HCP audiences. This role leads a high-performing team responsible for digital media strategy campaign performance analytics measurement frameworks and optimization. Working cross-functionally with Marketing Business Intelligence & Strategy BIS Commercial Analytics Medical IT and agency partners this leader transforms data into actionable insights that improve customer engagement maximize return on investment and accelerate business performance. Key Responsibilities Digital Performance & Analytics Leadership · Develop and execute the enterprise vision for digital performance measurement and omnichannel media strategy across IAI and HemOnc brands. · Establish standardized measurement frameworks KPIs and success metrics that connect media performance to customer engagement and business outcomes. · Lead the evolution of advanced analytics capabilities including attribution marketing mix measurement MMM incrementality testing customer journey analytics and predictive performance modeling. · Serve as the organizations subject matter expert on digital performance optimization media measurement and marketing analytics. Media Strategy · Partner with Brand teams to develop integrated omnichannel media strategies informed by audience insights performance data and customer behavior. · Ensure paid owned and earned media strategies are aligned with commercial objectives and optimized across HCP and DTC customer journeys. · Identify opportunities to improve targeting personalization segmentation and channel effectiveness through data-driven insights. · Drive innovation in digital engagement by evaluating emerging media platforms AI-enabled optimization tools and evolving measurement methodologies. Performance Optimization & Insights · Lead continuous optimization of digital campaigns through real-time performance monitoring testing and actionable insights. · Build executive dashboards and performance scorecards that communicate campaign effectiveness business impact and optimization opportunities. · Translate complex analytical findings into clear recommendations that influence marketing investment decisions. · Champion a culture of experimentation through AB testing incrementality testing audience testing and performance benchmarking. Team Leadership & Capability Development · Build mentor and develop a high-performing team of digital performance analysts media strategists and marketing analytics professionals. · Foster a culture of analytical excellence innovation continuous learning and accountability. · Establish best practices for measurement reporting governance and digital analytics across therapeutic areas. · Drive adoption of new technologies automation and AI-enabled analytics capabilities. Cross-Functional Collaboration · Partner closely with Brand Marketing Commercial Operations Business Intelligence & Strategy BIS Digital Product IT Medical Market Access Legal and Compliance teams to ensure alignment on digital measurement and engagement strategies. · Collaborate with agency partners media vendors and technology platforms to ensure data quality transparency and performance optimization. · Influence strategic investment decisions by providing data-driven recommendations that improve marketing efficiency and effectiveness. · Support enterprise initiatives focused on customer engagement transformation digital maturity and omnichannel excellence. Qualifications · Bachelors degree in Marketing Business Analytics Data Science Communications or related field required MBA or Masters degree preferred. · 10 years of experience in digital marketing performance analytics omnichannel strategy or media optimization preferably within the pharmaceutical or healthcare industry. · Deep understanding of HCP and DTC customer engagement strategies across digital channels. · Expertise in digital measurement methodologies including attribution modeling marketing mix modeling MMM customer journey analytics experimentation and ROI measurement. · Experience with digital analytics and visualization platforms such as Adobe Analytics Google Analytics 4 Power BI Tableau Salesforce Marketing Cloud Intelligence Datorama Adobe Customer Journey Analytics or similar technologies. · Strong understanding of paid media channels including search programmatic social video endemic media CRM and omnichannel orchestration platforms. · Experience leveraging first-party data CDPs CRM platforms AI-driven marketing tools and audience activation technologies. · Proven ability to lead cross-functional teams and influence senior leadership through data-driven insights and strategic recommendations. · Exceptional communication executive presentation and stakeholder management skills. Disclaimer The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties responsibilities and qualifications. Management reserves the right to change or modify such duties as required. Incyte Corporation is committed to creating a diverse environment and is proud to be an equal opportunity employer. We Respect Your Privacy Learn more at httpwww.incyte.comprivacy-policy The Incyte hiring organization processes your personal data to manage your job application in order to enter into an employment relationship with you if you are the successful candidate. During the process you may be asked to respond to questions that will screen out your application if you do not meet certain objective criteria required by the job. You can learn more about this process here. You may have the right to access delete restrict edit move or object to the use of your personal data. You may also have a right to report concerns to the authority responsible for data privacy in the country where the position is based or where you live or work. You can learn more about Incytes data protection practices here. By accessing this link you can learn about the types of personal data we collect how we use it whether collection and processing is optional sources of the personal data we process how it is shared where it is stored or transferred to how long we keep it and contact information for Incyte Incytes data protection officer and your supervisory authority if applicable. Please contact privacyincyte.com if you have any questions or concerns or would like to exercise your rights.