Director of Ecommerce Growth - Hybrid in Concord, MAOur client is a design‑led direct‑to‑consumer ecommerce brand in the gifting and consumer products space. As the business continues to scale, they are hiring a Director of Ecommerce Growth to own and improve the performance of their website, the company's largest and most important revenue channel.This is a highly impactful, hands‑on role focused on driving conversion, improving site performance, and maximizing the efficiency of marketing spend. You will play a key role in scaling the ecommerce business and building a more efficient growth engine.This person will focus on optimizing and improving the existing site experience, using data, testing, and experimentation to drive measurable revenue impact.ResponsibilitiesWebsite Performance & ConversionOwn conversion rate (CVR), site performance, and revenue growth from the ecommerce channelIdentify and prioritize opportunities to improve funnel performance, reduce drop‑off, and increase AOVContinuously optimize site speed, UX, and overall customer experienceTesting & OptimizationBuild and execute a structured A/B testing roadmap across landing pages, PDPs, checkout, and overall site experienceFocus on high‑impact improvements vs incremental “piecemeal” changesUse data to validate hypotheses and guide decision‑makingAnalytics & InsightsAnalyze performance across the full funnel (traffic, behavior, conversion)Translate data into clear, actionable insights for a non‑technical, design‑led teamPartner cross‑functionally to ensure insights inform broader business decisionsAgency Management & Paid Media AlignmentOwn relationship with paid media agency (currently focused on Meta)Evaluate performance and ensure marketing spend is being used efficientlyProvide input on channel expansion and overall growth strategyWebsite Redesign Collaboration (Near‑Term)Contribute to an upcoming website rebuildEnsure the new site is built with performance, speed, and conversion in mindCollaborate with internal team and external partners (not responsible for managing design execution)What Success Looks LikeImproved conversion rate and reduced bounce rateFaster, more efficient website experienceClear, data‑driven understanding of performanceMore effective use of paid media spendA scalable foundation for continued ecommerce growthQualifications6–10+ years of experience in ecommerce growth, CRO, or digital performance rolesStrong DTC ecommerce experience (physical product preferred)Proven track record improving conversion and driving revenue through site optimizationHands‑on experience with testing, analytics, and performance optimizationExperience with tools such as Shopify, Google Analytics, and BI tools (Tableau, Power BI, etc.)Strong analytical mindset with ability to work across large data setsExperience working alongside paid media teams/agencies and understanding how site performance impacts acquisitionHow You WorkHighly collaborative, low egoCurious and proactive, identifies problems and solves themComfortable in a fast‑moving, low‑structure environmentStrong communicator who can translate complex data into simple, actionable insightsWilling to take risks, test ideas, and iterate quickly#J-18808-Ljbffr