Director, eCommerce (Technical Focused)

Roller Rabbit

New York, NY

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JOB DETAILS

SALARY

$140,000–$160,000 Per Year

SKILLS

A/B Testing, Alliance/Partner Management, Business Growth, Campaigns, Communication Skills, Consumer Branding, Continuous Improvement, Contract Research Organization (CRO), Cross-Functional, Customer Acquisition, Customer Experience, Customer Retention/Renewal, Customer/Client Research, Dental Insurance, Ecosystems, Establish Priorities, Leadership, Loyalty Programs, Marketing, Merchandising, Online Courses, Online Product Merchandising, Performance Metrics, Product Management, Product Planning, Product Programs, Product Strategy, Project/Program Management, Quality Assurance, Return on Investment (ROI), Storytelling, Team Player, Test Strategy, Testing, Time Management, User Interface/Experience (UI/UX), Vision Plan, Website Conversion, eCommerce, eCommerce (B2X) Marketing

LOCATION

New York, NY

POSTED

Today

We are seeking a strategic and execution-driven Director of eCommerce to own and evolve our digital flagship experience. This role sits at the intersection of product, technology, and digital merchandising, and will lead the roadmap that powers our online growth and revenue. This is not a traditional marketing eCommerce role - we are looking for a product-minded leader who can partner closely with developers and third-party vendors to continuously improve the customer journey, site performance, and conversion. You will be responsible for translating business goals into a best-in-class website experience that drives revenue, enhances brand storytelling, and scales with the business.

About Roller Rabbit

We are a feel-good company! We strive to feel good by finding the joy in life. To us, it's the journey not the destination. We believe feeling good is something to strive for in every area and season of life. It's our mission to find the magic in every moment. While we resonate with many things, to us, fun, vibrancy and togetherness are the pillars of a feel-good life that represent how we see the world, and how our community sees itself. Today's Roller Rabbit is a full lifestyle brand featuring home goods, loungewear, ready to wear, accessories, and of course, the softest pajamas around!

Description

About the Role

We are seeking a strategic and execution-driven Director of eCommerce to own and evolve our digital flagship experience. This role sits at the intersection of product, technology, and digital merchandising, and will lead the roadmap that powers our online growth and revenue.

This is not a traditional marketing eCommerce role - we are looking for a product-minded leader who can partner closely with developers and third-party vendors to continuously improve the customer journey, site performance, and conversion.

You will be responsible for translating business goals into a best-in-class website experience that drives revenue, enhances brand storytelling, and scales with the business.

What You'll Own

Digital Product Strategy & Roadmap

Define and lead the eCommerce product roadmap (including app)
Translate company goals into site features, functionality, and improvements
Prioritize initiatives based on impact, feasibility, and ROI
Own and optimize the eCommerce tech stack and app ecosystem, identifying tools that improve efficiency and ROI

Website Experience & Conversion Optimization

Continuously improve UX/UI, site performance, and conversion
Lead testing strategy including A/B testing, personalization, and experimentation
Identify friction points and opportunities across the full customer journey
Champion a customer-first mindset across all digital initiatives

Technical & Vendor Leadership

Serve as the primary partner to developers and third-party vendors.
Manage agency partnership to ensure timely, well-scoped, business-aligned development.
Oversee testing/QA and all feature releases on website and app.
Oversee integrations with platforms such as:
Shopify Plus
TapCart
Nosto (Search, personalization, and merchandising tools)
Analytics and attribution platforms
Subscription, loyalty, and retention tools
In addition to others
Ensure site stability, scalability, and performance

Data & Performance Ownership

Own and report on key KPIs:
Conversion rate
Revenue and AOV
Customer acquisition and retention
Site speed and technical health
Use analytics and customer insights to drive decisions and prioritization

Cross-Functional Leadership

Partner with Marketing, Creative, Merchandising, and Operations
Align product initiatives with campaigns, launches, and merchandising strategy
Advocate for digital innovation across the organization
Report to the VP of eCommerce & Marketing

Who You Are

Experience

5-10 years in eCommerce, Digital Product, or Product Management
Proven experience owning an eCommerce site roadmap
Experience working closely with development teams and external vendors
Strong understanding of Shopify/Shopify Plus
Experience with CRO, analytics, and experimentation

Skills

Strategic thinker who is equally comfortable executing
Deep understanding of UX, customer journeys, and online merchandising
Highly data-driven and comfortable using analytics tools
Strong project management and prioritization skills
Excellent communicator and cross-functional collaborator

Bonus Points

Experience in fashion, lifestyle, or DTC brands
Familiarity with personalization, subscriptions, or loyalty programs
Experience scaling a high-growth eCommerce business

Success in This Role Looks Like

A clear and prioritized digital roadmap
Measurable improvements in conversion and revenue
Faster, more effective collaboration with developers and vendors
A best-in-class, on-brand customer experience

Benefits:

Medical, Dental & Vision insurance
Hybrid work schedule - 3 days in office
Unlimited PTO
Paid company holidays
Summer Fridays
Generous company discount and allowance

Salary

$140,000 - $160,000 per year

About the Company

Roller Rabbit

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