Director, Enterprise Brand Strategy

Director, Enterprise Brand Strategy job in Columbia, MD | Covista

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• vacancyopjusttionswidget.opt-Type of Employment Full-time
• vacancyopjusttionswidget.opt-Department Communications
• vacancyopjusttionswidget.opt-Location Columbia
• vacancyopjusttionswidget.opt-Institution Covista

Director, Enterprise Brand Strategy

Columbia, MD

• vacancyopjusttionswidget.opt-Type of Employment Full-time
• vacancyopjusttionswidget.opt-Department Communications
• vacancyopjusttionswidget.opt-Institution Covista

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Job description

Company Description

About Covista

Covista is America"s largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren"t separate goals-they"re one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don"t just support healthcare education-they shape it. This isn"t abstract purpose work. It"s solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday-Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.

Job Description

Covista is seeking a Director, Enterprise Brand Strategy to build and scale the Covista enterprise brand as the company establishes itself as a market-facing brand. Reporting into the Corporate Affairs function, with a dotted line into Marketing, this role will define and implement Covista"s enterprise brand strategy, governance, and visual identity-ensuring the brand shows up with clarity and consistency across its most critical external audiences. This role will first focus on defining how Covista and its institutions work together as a system, establishing the foundation and governance required to scale. Over time, as that system is established, the role will expand to full ownership of enterprise brand strategy and governance.

Responsibilities

Brand Strategy and Measurement:

• Own and evolve Covista"s corporate brand strategy, including positioning, visual identity, narrative architecture, and long-term roadmap
• Define the brand architecture governing how the Covista and institution brands relate to and reinforce one another - when to lead with Covista, when to lead with the institution - and how to present both coherently across audiences and contexts
• Establish clear guidance on brand applications across audiences and contexts
• Articulate and drive an Employer brand strategy in partnership with HR
• Serve as the senior decision-maker for corporate brand strategy and cross-functional alignment especially as it relates to our B2B stakeholders (investors, policymakers, media, healthcare systems, employees, potential talent, alumni)
• Lead our brand and reputation measurement work and use that to inform brand and paid strategies

Governance and Standards:

• Establish enterprise brand governance and decision rights, with ownership expanding as the brand system is defined and adopted across the organization
• Build and maintain Covista"s corporate brand governance framework, including guidelines, standards, and decision rights
• Ensure consistent brand application across communications, thought leadership, events, advertising, digital platforms, and external partners
• Partner with Marketing to align on enterprise brand architecture and clarify ownership across corporate and institutional brand execution
• Establish strong cross-functional relationships to drive brand fluency and consistent execution

Creative Leadership:

• Lead, mentor, and develop the Corporate Affairs brand design and creative strategy team, including direct supervision of two team members focused on brand and creative
• Direct creative output across the Corporate Affairs function, including but not limited to thought leadership materials, media assets, social media, and other stakeholder-facing collateral
• Oversee Covista photo shoots, commercial, and multimedia productions; maintain and evolve Covista"s visual standards
• Build internal creative capability and scalable processes that reduce reliance on external agencies
• Build and launch an employer brand campaign in the marketplace in partnership with HR

Paid Media:

• Partner with Marketing to support and inform paid media efforts that advance the Covista enterprise brand, ensuring creative strategy, messaging, and visual identity are consistent across paid channels
• Provide brand oversight and creative guidance for corporate paid media campaigns, including those targeting B2B audiences such as investors, policymakers, and prospective talent
• Collaborate on media planning and campaign development to ensure enterprise brand positioning is reflected across paid placements, sponsorships, influencer, celebrity and advertising initiatives

External Brand and Thought Leadership:

• Partner with communications, thought leadership, and social teams to ensure brand consistency across all external channels
• Contribute to editorial strategy and content decisions that shape enterprise perception

Cross-Functional Partnership:

• Partner closely with Marketing to align on brand architecture and resolve overlaps between corporate and institutional brand
• Advise corporate functions (Strategy, Investor Relations, Government Affairs, Communications, Alumni, Impact, Thought Leadership, HR) on brand application
• Represent Corporate Affairs in enterprise planning, including major announcements, partnerships, and campaigns
• Set team goals, manage performance, and ensure accountability across the function
• Performs other duties as assigned
• Complies with all policies and standards

Qualifications

Education:

• Bachelor"s degree in marketing, communications, design, or related field required
• Master"s degree preferred

Experience:

• 15+ years progressive experience in brand strategy, creative direction, and measurement required

Knowledge, Skills & Abilities:

• Demonstrated expertise in enterprise brand building and brand architecture for complex, multi-brand organizations required; prior experience at a holding company is a plus
• Experience building and enforcing brand governance frameworks at an enterprise level required
• Experience leading and developing in-house creative teams required
• Background in education, healthcare, or regulated industries a plus
• Experience working with senior executives and across matrixed organizations
• Strong command of brand architecture, visual identity systems, and enterprise brand strategy
• Excellent creative judgment with the ability to translate strategy into execution
• Skilled at aligning stakeholders and driving decisions across functions
• Clear, concise communicator and strong executive storyteller
• Self-directed, results-oriented, and comfortable building in a dynamic environment

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100,172.00 and $181,034.75. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista's Flexible Time Off (FTO) Policy
• 12 Paid Holidays

For more information related to our benefits please visit: https://careers.covista.com/benefits

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation

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