Director - Global CRM Business Strategy & Enablement

b'nnnnnnnn Director xe2x80x93 Global CRM Business Strategy & Enablement | BioMarin Corporatennnn n n nnntntntntntntntntntntntntntntntntntnnnnnnnnnnnnnnnnnnnnnnn nn

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n United Statesn

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n BioMarin Pharmaceuticaln

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Director xe2x80x93 Global CRM Business Strategy & Enablement

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Location: United States

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Workstyle: Hybrid

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Who We Are

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BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.

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Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.

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Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best xe2x80x93 people with the right technical expertise and a relentless drive to solve real problems xe2x80x93 and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, wexe2x80x99ve produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.

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About Commercial

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Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarinxe2x80x99s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

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Summary Descriptionxc2xa0

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BioMarin is seeking an experienced and strategic leader to serve as the Director, Global CRM Business Lead. This role is critical in shaping and executing the companyxe2x80x99s enterprise CRM strategy and roadmap, ensuring engagement alignment with customer experience (CX) goals, digital data strategy, and campaign needs. Reporting to the Senior Director, Digital Strategy and Capabilities, this individual will partner with Business Units, Commercial IT, Insights & Analytics and Performance & Planning teams to lead the CRM initiatives, innovation, processes and new ways of working for the global markets.

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The Director will drive business ownership of CRM capabilities, lead adoption and governance, and ensure seamless integration with omnichannel platforms to support therapeutic areas (Skeletal Conditions, Roctavian, and Enzyme Therapies). The position will optimize CRM systems to enhance both healthcare provider (HCP) and patient engagement through advanced segmentation, alerts or suggestions management, and closed-loop measurement, while aligning with global CRM standards.

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Key Responsibilities

Strategic Leadership:xc2xa0

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• Define and lead the enterprise CRM strategy and roadmap, ensuring alignment with CX goals, digital data strategy, and campaign needs. n
• Develop and implement a comprehensive CRM strategy that supports BioMarinxe2x80x99s business objectives and enhances customer engagement. n
• Define and prioritize CRM initiatives across Business Units and regions for efficient resource allocation and timely execution. n
• Oversee the entire CRM lifecycle, from requirements gathering to deployment, ongoing optimization, and future enhancements. n

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Business Unit Partnership & Alignment:xc2xa0

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• Collaborate with therapeutic area leads, digital peers, and their respective teams to ensure the CRM system supports unique business needs. n
• Act as a trusted advisor, guiding business units on leveraging CRM capabilities for customer engagement strategies. n
• Ensure CRM functionalities are aligned with business unit goals to maximize impact on sales and marketing. n

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CRM Tools Ownership & Omnichannel Integration:xc2xa0

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• Lead business ownership of CRM tools (including Veeva, Salesforce, and other key life sciences CRM systems), driving adoption, governance, and integration with omnichannel engagement platforms. n
• Ensure optimization of HCP and patient engagement via adaptation of segmentation, dynamic targeting, next-best-action logic, alerts / suggestions implementation, campaign tagging & attribution, and closed-loop measurement. n
• Ensure activation of fit for purpose CRM capabilities for cross-functional team engagement, task and targets management n

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IT Collaboration & Configuration:xc2xa0

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• Partner with IT to define CRM business needs and ensure alignment with global Veeva/Salesforce standards. n
• Implement technology and integration changes for cross-functional needs, system scalability, and stability. n
• Collaborate on CRM upgrades, integrations, and new functionalities to meet evolving business requirements. n

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Field Enablement & Usability:xc2xa0

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• Optimize role-based CRM views, dashboards, and workflows to provide actionable information for field teams. n
• Work with sales enablement to ensure field representatives have the tools needed for effective customer engagement. n
• Identify opportunities to improve usability through streamlined workflows and enhanced system design. n

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Data Analysis & Reporting:xc2xa0

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• Monitor key CRM metrics and identify areas for system performance improvement. n
• Analyze CRM data to extract insights that inform both strategic and operational decisions. n
• Develop standardized reports to track performance and share insights with stakeholders. n

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Stakeholder Management:xc2xa0

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• Collaborate with cross-functional teams (sales, marketing, medical) to ensure seamless integration of CRM strategies across departments. n
• Represent the value of the CRM system within the organization by communicating its impact on business outcomes to leadership teams. n
• Address stakeholder concerns related to CRM systems or processes in a timely and effective manner. n
• Drive field support frameworks & office hours for CRM user base n

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Qualifications

Education:xc2xa0

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• Bachelorxe2x80x99s degree in Business Administration, Marketing, Information Systems, or a related field; MBA preferred. n

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Experience:xc2xa0

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• 10+ years of experience in CRM strategy development or management within the biotech/pharmaceutical industry or a similarly regulated environment. n
• Proven experience working with Veeva, Salesforce (or similar platforms) at an enterprise level for configuration management and optimization. n
• Experience with CRM configuration, management, and optimization, as well as integration with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo). n

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Required Skills:xc2xa0

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• Strong understanding of CRM systems (e.g., Veeva, Salesforce) and their integration with marketing automation tools (e.g., SFMC, Marketo). n
• Strong understanding of pharma / life sciences CRM use cases, commercial workflows and customer types & lifecycle management n
• Excellent analytical skills with the ability to turn data into actionable insights for strategic decision-making. n
• Exceptional communication skills for collaborating across matrixed organizations with diverse stakeholders (Sales, Marketing, and IT). n
• Demonstrated ability to lead cross-functional projects from concept through execution in a fast-paced environment. n
• Strong advocate for efficiency tools such as Microsoft Copilot to make the most use of time. n

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Preferred Skills:xc2xa0

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• Familiarity with rare disease therapeutic areas or specialty pharma marketing practices. n

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Experience managing complex system integrations or global Veeva & Salesforce implementations.

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Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.xc2xa0

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Equal Opportunity Employer/Veterans/Disabled

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An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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The salary range for this position is: $178,900 to $245,960. BioMarin considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.

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Recruitment Fraud Alert Notice

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Please be aware of fraud or scams from individuals, organizations and/or internet sites claiming to represent BioMarin in recruitment activities. We have an established recruitment process which is required for all posted positions by BioMarin prior to issuing an offer of employment. This BioMarin process requires formal interviews conducted live with personnel representing BioMarin and never requires payments or fees from job applicants. BioMarin does not conduct interviews via texting tools such as RingCentral.

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In the event you receive a suspicious email message about recruiting on behalf of BioMarin, unless it's from a BioMarin authorized recruiting partner, do not provide any personal information or pay any fees. Qualified and interested candidates should apply to current openings directly through this BioMarin website. BioMarin accepts no responsibility for any costs or charges incurred as a result of fraudulent activity.

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If you have lost money or provided your personal identifying information, please contact your bank and report the matter to the FBI via www.ic3.gov. We would also suggest you notify your local police department and monitor your credit.

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For more information on how to recognize and report phishing scams visit: https://consumer.ftc.gov/articles/how-recognize-and-avoid-phishing-scams or https://consumer.ftc.gov/consumer-alerts/2023/01/looking-job-scammers-might-be-looking-you

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Equal Opportunity Employer/Veterans/Disabled

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An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, emailxc2xa0Applicant_accommodations@bmrn.comxc2xa0with your request.

nThis email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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BioMarin Pharmaceutical does not accept unsolicited resumes from recruiters or agencies and we will not be responsible for any fees related to resumes that are unsolicited. We handle all recruiting through our Talent Acquisition team xe2x80x93 please do not contact hiring managers directly. Agencies who wish to offer their services to BioMarin Pharmaceutical may contact us atxc2xa0talentacquisition@bmrn.com.

nApplicants, please do not use this email address to submit resumes xe2x80x93 if you do so, you will be redirected to apply through the website.

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Click here to review "EEO Is The Law" poster.xc2xa0Click here to review the Pay Transparency Nondiscrimination Statement.xc2xa0Click here to review the Notification of Employee Rights under Federal Labor Laws.

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