Director, Global Marketing - Pureology & L'Oreal Technique DMI

Director, Global Marketing - Pureology & L'Oreal Technique DMI

New York, United States

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Run the brand like its yours. In Marketing here, you don't just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand's identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills youll sharpen here

Big idea creation Brand building Content creation Marketing literacy Marketing strategy Omnichannel experience design

As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

What does being a marketer here mean? Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. Were not looking for beauty lovers or experts. Were looking for go-getters with an entrepreneurial spirit.

Director, Global Marketing - Pureology & L'Oreal Technique DMI

New York, New York, United States

Job Title: Director, Global Marketing - Pureology & L'Oreal Technique DMI Division: Professional Products Division Location: L'Oreal NYO - 10 Hudson Yards, New York, NY Reports To: Global Brand Lead - Pureology, Mizani, L'Oreal Technique DMI

Who We Are At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, were committed to fostering excellence, empowering talented individuals, and leading the way in various industries. Join LOréal: As the worlds #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments. Were proud to have earned recognition as industry leaders in: Most Innovative Companies - Fast Company, 2023 Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023 Top 25 Worlds Best Companies - TIME, 2023 Top Companies for Executive Women - Seamount, 2023 Best Place to Work for Disability Inclusion - Disability Equal Index, 2023 With 86,000 dedicated employees spread across 150 countries, LOréal leads the global beauty industry and pioneers' beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, weve been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation. Now, its your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether youre an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission. At LOréal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge. If you are passionate about beauty, technology and sustainability; motivated by data, disruptive, creative and a great team player, I will be thrill to talk to you about this opportunity.

A Day in the Life Operating as an entrepreneurial "mini-CEO" for Pureology's haircare and styling business (including iconic category-defining heroes like Hydrate), the Pillar Brand Director owns end-to-end global product pipeline strategy, science-backed claims innovation, master launch architecture, and multi-market commercial rollout. Reporting to Global Brand Lead, this leader translates consumer insights into breakthrough product solutions, driving global brand equity, hero SKU dominance, and strong commercial growth across all international markets.

Requirements Required Qualifications: Education: Bachelor's degree in Marketing, Business Administration, Product Development, or a related discipline. Years of Experience: 7-10+ years of brand marketing and product innovation experience, ideally within prestige haircare, professional beauty, or innovation-driven consumer goods. Job Specific Experience/Skills: Proven track record owning a product portfolio, innovation pipeline, or category P&L with clear launch performance accountability. Strong entrepreneurial mindset with the autonomy, rigor, and drive of a "mini-CEO." Demonstrated ability to translate consumer insights and market white spaces into differentiated, high-efficacy, science-backed formulations and claims. Experience authoring comprehensive Global Launch Books and developing global-to-local commercialization strategies (including East vs. West market adaptations). Highly collaborative cross-functional leader with experience orchestrating insights, R&I/R&D, creative, O+O (Online + Offline), and zone commercial teams. Technical Skills: Proficiency with MS Office Suite (advanced PowerPoint & Excel), digital marketing dashboards, and syndicated industry data platforms (NPD/Circana, Nielsen, Launch metrics). Physical Requirements: Physical in-office presence required aligned with company hybrid policy; standard office activities (sitting, standing, computer work).

Preferred Qualifications: Master's / MBA in Marketing or Brand Management. Deep passion for professional salon credibility and category-disrupting product innovation.

Responsibilities Pillar Strategy & Portfolio Ownership: Act as the "mini-CEO" for the total Pureology portfolio; define multi-year product roadmaps, lifecycle management, and long-term claims strategy to sustain global category leadership. White-Space Innovation & R&I Partnership: Uncover consumer and stylist pain points and portfolio gaps. Partner closely with R&I, Packaging, and Claims to co-create game-changing innovations. Cross-Functional Leadership & Execution: Serve as the central strategic hub for launches, guiding cross-functional partners (R&I, Development, GBSC, Finance) to ensure on-time global readiness. Drive launch timelines and the end-to-end development process from conception to execution. Formulate strategic recommendations for launch sizing and pricing while safeguarding gross margin (GM) targets. Secure country alignment across global markets to maximize volume and distribution. Global Launch Leadership: Author master Global Launch Books, comprehensive 360° marketing toolkits, and messaging hierarchies; collaborate with the Campaign & Content team on asset guidelines for all launches and restages. Global-to-Local Customization: Tailor regional strategies for distinct geographic zones as needed to address specific regional needs. Performance Accountability: Own pillar KPIs, tracking performance against forecasts, Weight of Newness (WON >15%), and global sell-in/sell-out metrics. Sustainability Stewardship: Champion LOréal for the Future standards by prioritizing eco-conscious packaging, clean formulas, and responsible messaging.

Key Challenges & Complexities Defending & Expanding Hero Authority: Sustain Pureologys market dominance against aggressive competition while launching incremental, non-cannibalizing innovations. Managing Global-to-Local Adaptations: Engineer versatile launch toolkits that address diverse regional needs. Matrix Orchestration: Align R&I, global brand marketing, zone commercial hubs, and creative agencies around ambitious timelines and stringent efficacy claims.

Job Dimensions Operating Budget: Development/Production Budget Number of Direct Reports: 2-3 direct reports (Product Managers / Assistant Managers / MTs) Total Staff / Scope: 2 fulltime staff with extensive cross-functional and multi-market scope Area of Impact: Global Brand Strategy, DMI Product Innovation, Multi-Market Pillar Performance Nature of Impact: Strategic direction, innovation delivery, brand coordination, and commercial governance Other Key Metrics: Core Pillar Net Sales + Market Share Gains, Weight of Newness (WON >15%), Hero SKU Penetration & Repeat Rates

What We Offer Salary Range: $138,500- $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs

Your Future Team At L'Oréal, our Digital team is an opportunity to be at the center of LOréals digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

We Are Committed and Engaged Don't meet every single requirement? At LOréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time. All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines

Reference number: 257084

Location: New York, United States Date posted: 09/30/2026 Employment type: Full-time Professional field: Marketing Type of contract: Permanent Product & Services

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AI Charter: our pact Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human. View our AI Charter (opens in new window)

Your marketing journey: no single path for all

At L'Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc A geographic scope such as local market or zone or global (DMI) Transversal growth: into different functions such as commercial, digital or general management Strategic leadership: growing into roles such as Marketing Director or General Manager

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L'Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L'Oréal enables you to do almost whatever you want.

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What we bring to the table Please note: The exact benefits can vary depending on your country.

A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

Think you'd be a great fit? We'd love to see you apply.

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