Director, Growth Experience

About the Role

We’re looking for a Director of Growth Experience to own and improve the digital experiences that move students from interest on a landing page through enrollment and product onboarding.

This is not a traditional CRO role focused on maintaining a testing roadmap or making incremental page optimizations. We’re looking for a creative problem solver and hands-on builder who can take an ambiguous conversion problem, figure out what’s getting in the way, develop a better web experience, and get it live.

You’ll own our landing pages and play a key role in our application, onboarding, and registration experiences, partnering closely with Growth Marketing, Lifecycle, Content, Product, and Tech.

Our funnel is complex. We partner with 100+ universities, students enter from different channels and with different levels of intent, and becoming a lead is only the beginning. The right person will be excited by that complexity and constantly looking for ways to make the student journey simpler and more effective.

What You’ll Do

• Own our conversion experiences: Lead the strategy, build, and ongoing optimization of landing pages, forms, and key student onboarding experiences.

• Diagnose funnel problems: Use performance data, behavioral insights, and student feedback to understand where students are getting stuck in our application process and, more importantly, why.

• Turn growth opportunities into experiences: Partner with Growth Marketing to create purpose-built experiences for different audiences, channels, campaigns, and moments in the funnel.

• Think beyond incremental CRO: Know when to optimize an existing experience and when the better answer is a new page, flow, concept, or approach altogether.

• Get hands-on: Build and modify experiences, create new pathways, configure experiments, QA launches, and work directly in our tools rather than stopping at recommendations. 

• Bring strong design judgment: Create mobile-first experiences that are clear, intuitive, persuasive, and visually strong. Partner with design resources when needed, but have a strong point of view yourself.

• Experiment with purpose: Develop hypotheses and run meaningful tests when they help us make better decisions, while recognizing that not every improvement needs to become an A/B test.

• Move quickly: Help us shorten the path from problem idea build launch learn iterate.

What We’re Looking For

• 5+ years of experience across growth, digital experience, lead generation, funnel optimization, product growth, CRO, UX, or a related field

• Experience owning high-volume lead-gen, application, onboarding, registration, or other multi-step conversion experiences

• A track record of materially improving or redesigning funnels, not just optimizing individual elements

• Strong landing page and funnel-building experience, including hands-on experience with CMS, experimentation, or no-code/low-code tools

• Strong understanding of conversion psychology and what motivates users to take the next step

• Excellent design taste with strong mobile UX instincts

• Ability to combine quantitative data, qualitative insight, and judgment to develop solutions

• Comfortable starting with an ambiguous problem and figuring out what should be built

• Bias toward action and the ability to ship without needing a large team or perfectly defined requirements

• Strong cross-functional partner who can work across Growth Marketing, Lifecycle, Content, Product, Design, Analytics, and Engineering

• Experience using AI and emerging tools to research, ideate, build, and iterate faster

What Success Looks Like

Success in this role isn’t measured by the number of tests launched, it’s measured by whether the experiences you own perform incrementally better.

You’ll help us turn more student interest into action, materially improve the parts of our journey holding conversion back, and build a faster, smarter way to identify opportunities, ship better experiences, and learn what works.