Director, Healthcare Marketing and Business Development

We are a fast-growing leader in beverages, ingredients, and healthcare nutrition solutions. The Lyons Health Labs division is committed to improving quality of care and patient outcomes through the power of science-based, wholesome and delicious nutrition. Our portfolio serves patients across acute care, long-term care, and home settings, and we are rapidly expanding our digital and e-commerce presence to better reach healthcare providers, caregivers, and patients directly.

At Lyons Health Labs, we believe in the power of nutrition to elevate quality of care. We’re looking for driven, entrepreneurial, individuals who are motivated not only by business growth, but also by the mission to make a real impact on patients’ lives.

The Director, Healthcare Marketing and Business Development will own the end-to-end brand strategy, commercial execution, and financial performance of our healthcare nutrition portfolio. This role combines strategic leadership with hands-on execution and full P&L accountability. The ideal candidate is a builder who can scale brands, translate strategy into commercial results, and lead cross-functional teams to drive sustained revenue and profitability in a dynamic, growth-oriented environment.

Pay Range: $160,000 – $185,000 annually + Bonus
Schedule: Monday through Friday, with occasional weekends as needed
Hours: 8:00 AM – 5:00 PM, with flexibility to support work-life balance
Location: Remote
Travel: Approximately 15 % - 20 %

Core Responsibilities:

• Own full P&L responsibility for the healthcare nutrition portfolio, accountable for revenue, margin, and growth performance.
• Develop and execute a growth-focused brand strategy that drives awareness, adoption, and loyalty among healthcare providers, distributors, and GPOs.
• Lead product launches, portfolio optimization, and lifecycle management with a clear commercial and ROI lens.
• Design and execute integrated, multi-channel marketing programs (digital, educational, events, and content) to accelerate demand and revenue.
• Partner closely with Sales, Commercial Operations, and Clinical teams to translate brand strategy into sales enablement tools, provider programs, and distributor initiatives.
• Leverage market research, competitive insights, and provider feedback to inform strategy and optimize investment decisions.
• Manage marketing budgets and resource allocation to maximize impact, efficiency, and profitability.
• Build, lead, and mentor a high-performing cross-functional team, fostering accountability, ownership, and entrepreneurial thinking.
• Serve as a visible thought leader in healthcare nutrition, representing the company at industry conferences, provider events, and forums.
• Identify and pursue new growth opportunities, partnerships, and innovations to expand market share and accelerate portfolio growth.

Required Qualifications:

• Bachelor’s degree in marketing, Business, Healthcare, Nutrition, or a related field; MBA or advanced degree preferred.
• 10+ years of senior marketing experience with brand leadership and P&L ownership; experience in healthcare nutrition, medical devices, or pharmaceuticals strongly preferred.

Preferred Qualifications:

• Proven track record of scaling brands, driving revenue growth, and delivering commercial results.
• Deep understanding of healthcare provider ecosystems, distributor channels, GPOs, and clinical adoption dynamics.
• Highly analytical and data-driven, with the ability to translate insights into action and ROI.
• Entrepreneurial, hands-on leader who thrives in fast-growing, evolving organizations.
• Strong communicator and collaborator with the ability to influence cross-functional teams and external partners.