Director, Influencer & Affiliate Business Development

Director, Influencer & Affiliate Business DevelopmentAre you a high-performing sales leader ready to drive meaningful growth in the evolving performance marketing industry? Gen3 Marketing is seeking a dynamic Director, Business Development, to accelerate new business acquisition, with a primary focus on influencer marketing solutions and a strong, integrated emphasis on affiliate-driven revenue.This role is centered on winning new clients through an influencer-first lens—helping brands unlock growth through creator partnerships, social commerce, and performance-driven storytelling. A deep understanding of affiliate marketing is essential, both as a standalone channel and as a critical performance layer within influencer programs. The ideal candidate can confidently position and sell integrated influencer + affiliate solutions that drive measurable, full-funnel impact.The Work

• Lead new client acquisition with a primary focus on influencer marketing solutions 
• Position and sell integrated influencer + affiliate programs, with a strong emphasis on performance, attribution, and ROI
• Drive affiliate-led opportunities, including standalone affiliate engagements and influencer-affiliate hybrid programs
• Sell and develop social commerce programs (e.g., TikTok Shop) that connect creator content directly to conversion
• Own and execute the full sales cycle—from prospecting through close—delivering consultative, insight-led solutions
• Build and manage a robust pipeline through a mix of inbound conversion and proactive outbound strategies
• Translate client goals into integrated influencer + affiliate strategies that align with broader marketing objectives
• Partner cross-functionally to ensure seamless handoff from sale to onboarding and campaign execution
• Maintain early-stage client relationships (first 12 months) to identify expansion opportunities
• Represent Gen3 Marketing at industry events, with a focus on thought leadership in influencer, affiliate, and creator commerce
• Track, manage, and forecast pipeline activity accurately within HubSpot

What You Bring

• Deep experience selling influencer marketing and affiliate marketing solutions, with a clear understanding of how the channels work independently and together
• Proven track record of closing net-new business across affiliate, influencer, or performance marketing engagements
• Strong expertise in affiliate marketing fundamentals, including partner models, commissioning strategies, attribution, and platform ecosystems
• Experience selling influencer-affiliate hybrid programs (e.g., ShopMy, LTK) and performance-based creator partnerships
• Experience selling or structuring social commerce and creator-led conversion programs, especially within platforms like TikTok Shop
• Understanding of brand ambassador / creator community strategies and their role in driving sustained engagement and revenue
• Experience navigating complex organizations with a consultative, relationship-first sales approach
• Strong pipeline generation skills across cold outreach, networking, and partner-driven referrals
• A true hunter mindset, with a passion for building and closing high-value opportunities
• Exceptional storytelling and communication skills, with the ability to position influencer and affiliate as complementary growth drivers
• Familiarity with Sandler, Challenger, or similar sales methodologies is a plus

What’s in it for you?

• Hybrid work and remote work options are available outside of head office locations
• Flexible work hours
• Summer Fridays
• Insurance coverage with cost incentives
• Paid parental leave benefits 
• Advancement opportunities
• Ongoing training and development opportunities
• Opportunities to travel 
• 401K contribution matching plan after 6 months (US Only)
• Company sponsored events 

Only applicants who meet the stated job requirements will be contacted.Gen3 is an equal-opportunity employer.

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