Director, Insights & Analytics

Overview:

Mediassociates is a leading independent media planning, buying and analytics agency located in the greater NYC Metro Area, dedicated to proactively guiding clients through the ongoing revolution in media and technology to achieve better business results. Our growth has been built on having a transparent data lens that measures the impact of advertising on our clients' business.

Job Description:

Mediassociates is seeking an Insights & Analytics Director to serve as a senior, client-facing analytics leader with deep expertise in Marketing Mix Modeling (MMM), performance analytics, and strategic storytelling. This individual will play a critical role in interpreting MMM outputs, translating complex modeling and performance results into actionable business recommendations, and delivering polished, executive-ready presentations.
This role will support 4-6 MMM engagements annually, with the opportunity to scale MMM capabilities across the broader client portfolio. In addition, the position will support ongoing client performance reporting and insight development, helping translate campaign results into clear strategic guidance for both clients and internal teams. The ideal candidate combines technical fluency in MMM methodologies with strong commercial acumen, presentation skills, and the ability to identify growth opportunities within existing accounts.
The position operates within a matrixed analytics environment. The individual will work closely with offshore modeling teams, internal analysts, planners, and account teams to bring MMM and performance insights to life. A key component of the role will include training and enabling broader agency teams to effectively understand and deliver MMM-driven insights so that analytics capabilities can scale across the organization.

Roles & Responsibilities:

• Serve as the primary client-facing lead for Marketing Mix Modeling engagements, including insights development, storytelling, and executive presentations.
• Work with our media planning and buying teams to translate MMM results (saturation curves, sales drivers, scenario planning outputs, etc.) into clear business implications and media investment strategies.
• Partner with internal analytics and offshore modeling teams to ensure model integrity, proper interpretation, and quality control.
• Develop client-ready presentations for MMM, QBRs, brand lift studies, forecasting initiatives, and other performance reporting needs.
• Operate effectively within a matrixed team environment, partnering with Account, Planning, Activation, and Technology teams to integrate MMM insights into media planning and optimization.
• Train and mentor internal teams on how to interpret MMM results and incorporate insights into strategic recommendations and client communications.
• Identify cross-sell and upsell opportunities tied to measurement and advanced analytics services.
• Support expansion of MMM capability across additional clients, including scoping and proposal development.
• Establish best practices for insight storytelling and standardized MMM presentation frameworks.
• Contribute to agency thought leadership around measurement and ROI-driven media strategy.

Skills & Experience:

• 10+ years of experience in marketing analytics, media measurement, or related analytical roles.
• Direct experience interpreting Marketing Mix Models (MMM) and translating outputs into strategic recommendations.
• Strong understanding of ROI modeling, incrementality, forecasting, experimentation, and statistical concepts.
• Proven ability to present complex analytical findings to senior stakeholders.
• Experience building executive-level decks in PowerPoint and synthesizing data into compelling narratives.
• Understanding of digital and offline media ecosystems.
• Strong project management skills and ability to manage multiple client engagements.
• Commercial mindset with experience supporting new business or analytics-driven upsell opportunities.

Our office is located in Newtown, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.