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Marketing Manager Jobs in Jersey City, NJ

Director, Integrated Marketing

What Goes Around Comes Around

Jersey City, NJ

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JOB DETAILS
SKILLS
A/B Testing, Affiliate Marketing, Alliance/Partner Management, Analysis Skills, Automation, Benchmarking, Best Practices, Bidding, Budgeting, Campaigns, Channel Marketing, Channel Strategies, Competitive Research, Customer Acquisition, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Customer Retention/Renewal, Customer/Client Research, Ecosystems, Email Campaign, Email Marketing, Forecasting, Incentive Programs, Industry/Trade Analysis, Leadership, LifeTime Value (LTV), Loyalty Programs, Market Segmentation, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Strategy, Mentoring, Onboarding, Online Marketing, Operations Management, Outbound Marketing, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Process Development, Project/Program Management, Reporting Dashboards, Retention Programs, Return on Investment (ROI), Revenue Growth, Sales Prospecting, Scalable System Development, Search Engine Keywords, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Short Messaging Service (SMS), Strategic Planning, Team Lead/Manager, Technical Writing, Test Automation, Time Management, Website Traffic
LOCATION
Jersey City, NJ
POSTED
1 day ago
Description

The Director, Integrated Marketing is a strategic, data-driven leader responsible for driving customer acquisition, engagement, retention, and lifetime value through a fully integrated marketing ecosystem. This role oversees owned channels (email, SMS, CRM), paidchannels (digital, social, programmatic, affiliate), and organic growth (SEO) to deliver measurable business impact.

You will lead a high-performing internal marketing team to architect full-funnel marketing programs, optimize ROAS, and create seamless, personalized CRM journeys that drive engagement and long-term loyalty.

Key Responsibilities

Strategic Leadership & Marketing Strategy
  • Define and execute long-term marketing strategies that translate business goals into actionable campaigns across acquisition, engagement, and retention
  • Analyze market trends, customer insights, and competitive benchmarks to inform strategy, channel mix, and messaging
  • Partner with executive leadership on forecasting, budgeting, and marketing investment decisions
  • Build scalable processes, playbooks, and operational frameworks to enable efficient campaign execution across all channels
Omnichannel Marketing & Customer Acquisition/Retention
  • Integrate campaigns across paid, owned, and earned channels to deliver a cohesive, omnichannel customer experience
  • Lead strategies to attract new customers and increase repeat purchase, retention, and lifetime value
  • Build loyalty and retention programs that nurture long-term customer relationships
CRM Journeys & Lifecycle Marketing
  • Design, execute, and optimize end-to-end CRM journeys across email, SMS, and other owned channels, guiding customers through acquisition, onboarding, engagement, and retention stages
  • Implement segmentation, personalization, and automation strategies to improve engagement and conversion at each stage of the lifecycle
  • Continuously test and refine journey flows using a test & learn approach to maximize performance
Digital Marketing & Performance Marketing
  • Lead paid media, SEO, affiliate, and social campaigns to drive traffic, leads, and revenue
  • Optimize campaigns using data-driven insights to maximize paid ROAS and campaign efficiency
  • Develop strategies for paid search campaigns including keyword strategy, bidding, targeting, and ad optimization
  • Oversee paid and organic social strategies to increase engagement, awareness, and conversions
  • Manage affiliate programs to expand reach, drive incremental revenue, and identify new growth opportunities
Email Marketing (Lifecycle & CRM)
  • Oversight with SVP of Zeta launch ensuring full set up of programs
  • Oversee the strategy and execution of email campaigns aligned with CRM and lifecycle marketing goals
  • Optimize email marketing through segmentation, personalization, A/B testing, and automation
  • Ensure email campaigns are integrated with CRM journeys for consistent, timely, and relevant messaging
Affiliate Marketing:
  • Build and manage relationships with affiliate partners to drive revenue growth
  • Develop incentive programs, track performance, and optimize affiliate campaigns
  • Monitor and report on affiliate KPIs and ROI
SEO & Organic Growth
  • Lead SEO strategy to drive qualified organic traffic, improve search visibility, and strengthen the brand's digital presence
  • Partner with content, product, and web teams to implement technical SEO and content optimization best practices
  • Monitor industry trends and competitive activity to maintain strong organic performance
Process Definition & Rollout / Test & Learn
  • Establish standardized marketing processes, workflows, and reporting frameworks to ensure operational efficiency
  • Implement a test & learn culture across all marketing channels to continuously optimize messaging, targeting, and creative performance
Team Leadership & Operations
  • Build, mentor, and inspire a high-performing internal marketing team focused on innovation, collaboration, and accountability
  • Define KPIs and develop dashboards to measure performance across channels and lifecycle stages
  • Present insights and recommendations to senior leadership to guide decision-making and optimize marketing impact.
Qualifications:
  • 10-15 years of progressive marketing experience, including leadership of multi-channel marketing teams
  • Proven track record of maximizing paid ROAS and driving integrated marketing campaigns that deliver measurable growth.Deep expertise in CRM journeys, lifecycle marketing, omnichannel strategy, and performance marketing
  • Strong analytical, leadership, and stakeholder management skills

About the Company

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What Goes Around Comes Around

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