Director, Integrated Media Planning - Consumer Brand

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Overview

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

The Director, Integrated Media Planning role is one of the most exciting and challenging positions within our organization. This leader manages the daily strategic needs of the business while collaborating closely with broader OMD teams, creative partners, and media owners to bring the agency's vision to life through impactful work, thought leadership, and innovative ideas. With a strong appetite for new technology, emerging media, and cultural trends, the Director understands and embraces consumers' passion for our clients' brands. They orchestrate an integrated mix of solutions across social media, content partnerships, data-driven strategies, mobile opportunities, and other evolving digital channels, ensuring campaigns are both innovative and effective. As a strategic leader and forward-thinking innovator, the Director plays a critical role in helping OMD stay ahead of client expectations, drive business growth, and maintain a competitive edge in an ever-changing media landscape.

The Director will lead strategic media planning for a major regulated consumer brand pioneering a new era in the industry, where sophisticated audience segmentation, consumer insight, and strategic rigor are essential. This role offers the opportunity to work on complex market dynamics and develop deeply thoughtful integrated strategies that shape the future of the category.

Key Responsibilities

• Own audience strategy and insights, translating consumer understanding into integrated media recommendations across all channels
• Develop comprehensive media strategy frameworks that align audience insights, messaging, and media mix across all touchpoints, from emerging platforms to foundational channels
• Oversee day-to-day planning operations and planning team, ensuring consistent quality delivery and continuous innovation
• Build and maintain strong client relationships, acting as the primary point of contact and partner to stakeholders
• Champion emerging platforms and technologies, evaluating opportunities that create competitive advantage for clients

Core Competencies

• Collaborative Partnership-embraces and drives the OMD approach of building partnerships with others on behalf of our clients.
• Creative Thinking - takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
• Hunger for Innovation- our clients want and have access to truly never been done before opportunities. Helps determine the right ones and brings them to life in impactful ways.
• Relationship Building- practices the ability to be personal, understanding and a desire to do what's best for the team and the client. Fully engaged and present with clients.
• Inspiring Leadership - challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Qualifications

• Graduate of a four-year college or university
• 8+ years of integrated media planning experience
• Track record of handling big client ambitions
• Ability to create and execute a holistic channel approach to planning
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement

#LI-NR1

New York: $90,000.00-$215,000.00

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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