The Director, International Growth is a critical strategic leader responsible for defining and leading the NFL's international growth agenda. This role owns the development and execution of the League's global expansion strategy, combining rigorous analytical thinking, structured problem-solving, and disciplined project leadership to shape the future of the NFL's international business. As a senior thought partner to the Managing Director, International and the leadership team, the role drives high-impact initiatives that accelerate the League's expansion and deepen its influence across global markets.
The position is responsible for developing market entry strategies, long-term growth plans, and data-driven fan development models to guide decision-making across international territories. The Director will lead a team and coordinate across Clubs, international offices, and League stakeholders to translate complex market dynamics into clear strategic recommendations and executable plans, ensuring consistent and scalable growth of fandom and commercial value globally.
Responsibilities
Define and lead the NFL's international growth strategy, including market entry frameworks, prioritization of key markets, and long-term business planning.
Develop and implement data-driven fan development models, leveraging quantitative and qualitative insights to grow fandom and engagement across international markets.
Identify, assess, and execute growth opportunities based on a deep analytical understanding of fan behavior, commercial drivers, and market dynamics.
Establish and apply structured problem-solving and analytical frameworks (e.g., hypothesis-driven analysis, scenario modeling) to inform strategic decisions.
Lead the development of long-range plans and annual business strategies, ensuring alignment with League priorities and measurable outcomes.
Provide strategic direction for the Global Markets Program, in collaboration with Club Business Development, including:
Defining KPIs and success metrics
Driving structured program governance across internal central functions, local territory offices, and Clubs
Evaluating program policies, including annual rights approval process
Delivering rigorous performance tracking, analytics, and reporting
Provide strategic oversight and analytical business evaluation for international functions, including sponsorship, marketing, and consumer products.
Identify white-space opportunities and develop high-impact strategic initiatives ("bigger bets") to accelerate international growth.
Lead and coordinate cross-functional, multi-market projects, ensuring structured execution across stakeholders, geographies, and timelines.
Manage and develop a small team, fostering a culture of analytical rigor, accountability, and high performance.
Required Qualifications
Other Key Attributes / Characteristics
Supervisory Responsibility
Travel & Expected Hours of Work
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Salary
$135,000-$185,000 USD
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
NFL Leadership Attributes:
WHO YOU ARE:
Talent Attributes: What we expect for our employees: