LocationsPosting Location New York New YorkCityCitiesNew YorkRegionStatesNew YorkCountryUnited StatesWorking ScheduleFull-TimeWork ArrangementHybridRelocation Assistance AvailableNoPosted Date06-Mar-2026Job ID15692Description and RequirementsThe Opportunity The Director Marketing Activation is responsible for orchestrating and optimizing multi-channel journeys to drive buyer and customer actions. They bridge customer insights audience needs channel and messaging preferences to deliver timely relevant information that enables in-market activation. This is an exciting opportunity to generate material and measurable business outcomes shape journey-based activation frameworks and governance and develop scalable modern marketing solutions. Key Responsibilities Translate marketing plans and OKRs into experimentation-based multi-channel execution plans. Guide application and evolution of modern marketing approaches within the buyercustomer journey. Drive a portfolio-managed approach prioritizing work based on value learning and business impact. Partner with segment marketing teams to define a learning agenda for experimentation. Collaborate with CX strategy to design and apply a shared buyercustomer journey framework. Develop multi-channel strategy including sequencing timing channel mix and personalization. Partner with channel strategists on experimentation strategy and manage test backlog. Establish KPIs and partner with DataAnalytics teams to ensure detailed journey measurement. Translate data into activation opportunities and experimentation plans for optimization. Lead end-to-end activation execution in agile pods and cross-functional teams. Required Qualifications 10 years\ experience building B2B demand generation customer lifecycle or thought leadership programs. 7 years leveraging digital channels emailautomation web social paid. Proven ability to translate marketing plans insights and analytics into activation strategies. Experience with ABM and CRM ecosystems Salesforce 6sense Demandbase. Experience owning performance and optimization of complex buyercustomer journeys. Strong influence skills and executive-ready communication. Agile marketing experience with test-and-learn mindset. Systems thinker who can see across channels customer journey stages and process dependencies.Demonstrated ability to lead teams through change and embed new operating models. Bachelors degree required Masters preferred. Preferred Qualifications Experience in investment management industry and buyer dynamics. Location Expectation This is a hybrid role requiring a minimum of 3 days per week in office.The expected salary range for this position is 128800 - 171000. This role may also be eligible for annual short-term incentive compensation. All incentives and benefits are subject to the applicable plan terms.Benefits We OfferOur U.S. benefits address holistic well-being with programs for physical and mental health financial wellness and support for families. We offer a comprehensive health plan that includes medicalprescription drug and vision dental insurance and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services a retirement pension funded entirely by MetLife and 401k with employer matching group discounts on voluntary insurance products including auto and home pet critical illness hospital indemnity and accident insurance as well as Employee Assistance Program EAP and digital mental health programs parental leave volunteer time off tuition assistance and much moreAbout MetLifeRecognizedon Fortune magazine\s list of the World\s Most Admired CompaniesFortune Worlds 25 Best Workplaces as well as the Fortune 100 Best Companiesto Work For® MetLife through its subsidiaries and affiliates is one of theworlds leading financial services companies providing insurance annuitiesemployee benefits and asset management to individual and institutionalcustomers. With operations in more than 40 markets we hold leading positionsin the United States Latin America Asia Europe and the Middle East. Our purposeis simple - to help our colleagues customers communities and the world atlarge create a more confident future. United by purpose and guided by our corevalues - Win Together Do the Right Thing Deliver Impact Over Activity andThink Ahead - were inspired to transform the next century in financialservices. At MetLife its AllTogetherPossible. Join usMetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race color national origin religion creed sex including pregnancy childbirth or related medical conditions sexual orientation gender identity or expression age disability marital or domesticcivil partnership status genetic information citizenship status although applicants and employees must be legally authorized to work in the United States uniformed service member or veteran status or any other characteristic protected by applicable federal state or local law protected characteristics".If you need an accommodation due to a disability please email us at accommodationsmetlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.MetLife maintains a drug-free workplace.128800 - 171000