Director, Marketing Analytics

• Deep understanding of mortgage-specific KPIs, including Cost Per Lead (CPL), Cost Per Funded Loan (CPFL), and pull-through rates at every stage of the pipeline.
• Researches and analyzes consumer lending market trends to identify opportunities for improvement.
• Owns customer-level and cohort-based analysis across the full lifecycle, from first touch through funded loan and post-close engagement.
• Develop insights into customer behavior, intent signals, and drop-off patterns to inform lifecycle strategy, prioritization, and personalization.
• Partners with Marketing and Product teams to design and analyze A/B tests for landing pages and digital application flows to reduce drop-off.
• Partners with Revenue Operations and Sales leadership to drive revenue and profitability growth with data insights.
• Partners with Data Science team to build and deploy machine learning models that prioritize leads based on conversion probability, credit profile, and intent data to optimize sales team efficiency.
• Helps in the creation and implementation of strategies to promote consumer loans to target audiences.
• Translates complex technical and data findings into actionable strategic insights for the C-suite.
• Creates and delivers insightful presentations that summarize complex analyses and inform on business decisions.
• Performs other duties and projects assigned.

• Bachelor’s degree in Business Economics or Engineering. Master’s Degree preferred, and/or minimum of seven (7) + years of progressive experience mining large complex data sets, using a variety of advanced quantitative/modelling techniques in a corporate marketing discipline.
• Expert-level experience in measuring the ROI of digital marketing spend across social, search, and lead aggregators.  
• Minimum of three (3) + years’ experience in data manipulation and analysis required.
• Experienced using the modern data stack (e.g., Databricks, MS SQL) and BI tools (Tableau, PowerBI) to ensure a "single source of truth" for revenue and marketing data.
• Minimum of three (3) years’ experience working in a fast paced, dynamic environment with rapid testing and iteration, moving at the speed of digital markets rather than traditional bank cycles.
• Experience working in matrixed environments, across multiple teams of marketing managers, data scientists and analysts in remote or hybrid environments.

• Aggressive compensation package based on experience and skill set.
• Inclusive, diverse, and collaborative culture where people from all backgrounds can thrive.
• Work with other passionate, purposeful, and customer-centric people.
• Extensive internal growth and professional development opportunities including tuition reimbursement.
• Comprehensive benefits package including Medical/Dental/Vision.
• Wellness program to support both mental and physical health.
• Generous paid time off for both exempt and non-exempt positions.

loanDepot, America's lender, matches borrowers through technology and high-touch customer care with the credit they need to fuel their lives. As a fast-growing national consumer lender, the loanDepot platform is disrupting finance by dissolving the lines between mortgage and nonmortgage credit.

The company has funded over $100 billion in loans since inception, and is passionate about emerging financial technology and dynamic product delivery supported by excellent customer service to empower consumers.

Headquartered in Southern California, loanDepot employs 5,400+ lending professionals across the country including 1,700+ licensed loan officers who hold 10,000+ licenses. The company operates 180+ local loan locations nationwide. NMLS # 174457