Director, Marketing Analytics

Mavis Tire - Director, Marketing Analytics

The Director, Marketing Analytics will support the marketing team and provide strategic guidance and develop a comprehensive analytical framework leading to sound business decisions and recommendations marketing initiatives through rigorous analysis of data from varied internal and external sources while fostering a collaborative environment with other third party and internal associates.

Responsibilities

Data Analysis for Marketing Performance

• Lead tracking and analysis of key metrics from customer, marketing, and web behavioral data.
• Develop measurement strategies for all marketing initiatives.
• Apply descriptive and summary statistical techniques for discovery and timely insights.

Data Visualization and Reporting

• Build and manage analytical assets, including multi-touch attribution and marketing mix modeling programs.
• Drive creation of user-friendly dashboards and reports to support data driven decision making for all marketing channels.

Insight Generation and Recommendations

• Critically examine opportunities and alternatives for marketing business cases.
• Provide insights to business leaders regarding impactful analysis findings.
• Develop and present learnings from analysis, including actionable insights and recommendations.

Data Governance and Integration

• Establish and maintain data governance and quality standards.
• Ensure seamless integration of marketing data sources.
• Foster a collaborative environment for business problem solving throughout the marketing and analytics departments.

Marketing Performance Improvement

• Support measurement of test results of different tactics across multiple channels to optimize performance and ROI.
• Integrate data analytics to understand customer behavior, preferences, and journey.
• Recommend marketing activities based on consumer information and campaign results.

Partnership and Collaboration

• Partner with marketing agencies to develop analytical activities.
• Monitor external digital media and marketing trends and keep the organization aware of future opportunities on the analytics front.

Employee Benefits

At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health, dental, vision and life insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid personal and sick time, paid holidays, on-the-job training, and opportunities for career growth and advancement.

Mavis is an Equal Opportunity Employer

Consistent with our commitment to the principle of equal employment opportunity for all individuals, we enforce a zero-tolerance policy on discrimination at Mavis. Employment decisions are made without regard to an applicant's or employee's actual or perceived race, color, religion, creed, sex, pregnancy, sexual orientation, national origin, age, ancestry, ethnicity, disability, citizenship, alienage, marital status, domestic or civil union partnership status, familial status, caregiver status, military or veteran status, transgender status, gender identity or expression, genetic information, predisposing genetic characteristic, status as a victim of domestic violence, stalking and sex offenses, or any other status protected by applicable federal, state or local laws, regulations or ordinances. Exceptions or modifications to certain job duties and/or expected schedules may be provided for an employee who needs a reasonable accommodation for: (a) a sincerely held religious belief, observance or practice that conflicts with the expected schedule for a position; or (b) an otherwise qualified individual with a disability, unless such accommodation poses an undue hardship on our business, in accordance with applicable federal, state and local laws. Additional information is available by contacting HRConnect@mavistire.com.

We will endeavor to make a reasonable accommodation / modification to the known physical or mental limitations of a qualified applicant with a disability to assist in the hiring process, unless the accommodation would impose an undue hardship on the operations of our business, in accordance with applicable federal, state and local laws. If you believe you require such assistance to complete this Application for Employment or to participate in the interview process, please contact our Employee Experience team at (914) 984-2500 ext. 5631. We also will endeavor to provide reasonable accommodation for a job applicant's or an employee's sincerely held religious beliefs, observances, or practices that conflict with a work requirement unless the accommodation poses an undue hardship to our business, in accordance with applicable federal, state and local laws. If you believe you require such an accommodation, please contact our Employee Experience team at (914) 984-2500 ext. 5631. In addition, applicants may report any instances of perceived discrimination through HRConnect either by calling toll-free at 1-877-628-4755 or by sending an email to HRConnect@mavistire.com.