Director - Marketing

Education/Certification:

• Bachelor's degree in marketing, advertising, business, journalism, communications, public relations, marketing, political science or related field from an accredited college or university.

Experience:        

• Minimum 5 years' experience in a marketing-focused role required; public sector or education sector preferred.
• Experience in email marketing, SEO, Google Ads, social media, website analytics tools and media buying. 

SPECIAL KNOWLEDGE/SKILLS:

• Knowledge of the Arlington/DFW community preferred.
• Previous school district communications and marketing experience is preferred.
• Experience managing large-scale campaigns and high-impact content strategies.
• Proven ability to develop and manage marketing budgets aligned to campaign KPIs and ROI targets.
• Ability to lead and coordinate multi-channel, integrated marketing campaigns across paid and owned media platforms.
• Proven expertise in translating engagement data and campaign performance into actionable insights.
• Ability to work under deadline pressure and manage multiple assignments simultaneous.

MARKETING:

• Lead the development, execution, and ongoing optimization of data-driven, insight-based marketing plans that support district goals and brand identity.
• Develop content for a variety of marketing tools and promotional collateral for internal and external distribution to celebrate and communicate the strengths of the district.
• Empower every Arlington ISD employee to provide customers with an amazing experience through establishing customer service standards, training, and accountability measures.
• Assist campuses and departments in the creation and execution of promotional materials.
• Lead or contribute to training initiatives and professional development within the Communications team and across district departments.
• Work cross-functionally with campuses, departments, and external vendors to align messaging and ensure consistency of brand standards. 

SOCIAL MEDIA:

• Oversee Social Media campaigns and deliver relevant content with team members to the sites on a daily basis.
• Monitor trends in social media tools, applications, design and strategy to implement best strategies.
• Compile reports as needed showing results and page analytics.
• Other duties as assigned.

DIGITAL ASSET CREATION:

• Design, prepare and edit district publications including newsletters, recruitment brochures, programs for special events and other publications.
• Create and implement Arlington ISD's digital marketing strategy to deliver on the district's vision.
• Create and execute marketing campaigns-including graphic design, branding, advertising, social media engagement and video assets.
• Evaluate the success of creative communications and digital marketing campaign.

SPECIAL EVENTS:

• Serve as district-wide events coordinator alongside Chief Communications Officer.
• Coordinate all district-level events including, but not limited to banquets, dedications, convocation, celebrations, special meetings and recognition programs.
• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES:

• Multi-Media Specialist
• Communication team members as assigned

EQUIPMENT & SOFTWARE SKILLS:

• Microsoft Office applications (Word, Outlook, Excel, PowerPoint, One Drive, etc.)
• Google Suite applications (Docs, G-Mail, Sheets, Slides, Drive, etc.)
• Meta Business Suite
• Google Analytics
• LinkedIn
• YouTube Business