Director of Marketing | Lead Strategy, Drive Growth & Build a Modern Marketing Function
This Jobot Job is hosted by: Julie Bales
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Salary: $120,000 - $150,000 per year
A bit about us:
We are a growing, multi-site healthcare organization focused on expanding our reach, increasing patient engagement, and building a recognizable brand. With a strong commitment to growth and innovation, we are investing in our marketing capabilities to strengthen our market presence and support our continued expansion.
Why join us?
* Executive-Level Impact: Partner directly with the CEO to shape marketing strategy and influence company growth.
* Build Something Meaningful: Develop and scale a marketing function with the opportunity to introduce fresh ideas and innovative strategies.
* Lead & Develop a Team: Mentor a team of four while building structure, processes, and accountability.
* Significant Resources: Oversee a $3M annual marketing budget and drive initiatives across digital marketing, brand awareness, and community outreach.
* Room to Make Your Mark: Play a key role in expanding a growing healthcare organization’s reach and visibility across Texas.
Job Details
A growing, multi-site healthcare organization is seeking a hands-on Director of Marketing to lead and scale its marketing function. Reporting directly to the CEO, this highly visible role will oversee marketing strategy, digital advertising, brand development, community outreach, analytics, and budgeting while building a strong, accountable team to support continued growth across Texas.
Key Responsibilities
* Lead, mentor, and develop a marketing team while establishing scalable processes, workflows, and accountability.
* Partner with executive leadership to develop and execute marketing strategies aligned with business growth and patient acquisition goals.
* Oversee paid digital advertising, media buying, SEO, social media, and campaign optimization.
* Drive grassroots marketing, community outreach, local partnerships, and brand awareness initiatives.
* Analyze campaign performance, market trends, and KPIs to measure ROI and guide marketing investments.
* Manage an approximately $3M annual marketing budget, agency relationships, vendors, and departmental operations.
* Ensure consistent brand messaging and marketing execution across multiple facilities and markets.
Qualifications
* Bachelor's degree in Marketing, Communications, or a related field.
* 5+ years of progressive marketing experience, including paid digital advertising and community-based marketing.
* 2+ years of direct team leadership and development experience.
* Strong analytical, strategic planning, budgeting, and vendor management skills.
* Ability to balance big-picture strategy with hands-on execution in a fast-paced, growth-oriented environment.
* Healthcare, multi-site, or franchise marketing experience preferred.
Location: Onsite in Texas, with travel between regional facilities as needed.
Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.
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