Director, Marketing Automation

James Hardie Building Products Inc

Chicago, IL

JOB DETAILS
SALARY
$170,000–$185,000 Per Year
SKILLS
A/B Testing, Acceptance Testing, Adobe Product Family, Automation, Best Practices, Campaigns, Channel Strategies, Communication Skills, Compensation and Benefits, Concrete, Cross-Functional, Customer Relationship Management (CRM), Customer/Client Research, Data Mapping, Documentation, Dynamic Analysis, Ecosystems, Field Mapping, Geography, Health Maintenance, Internet Application, Leadership, Life Insurance, LifeTime Value (LTV), Marketing, Marketing Automation Software, Organizational Skills, Outbound Marketing, Performance Tuning/Optimization, Quality Assurance, Quality Assurance Methodology, Recycling, Reporting Dashboards, Research & Development (R&D), Sales, Scalable System Development, Short Messaging Service (SMS), Software Design, Software Development Lifecycle (SDLC), Stock Purchase Plans, System Integration (SI), Systems Maintenance, Team Lead/Manager, Testing, Time Management
LOCATION
Chicago, IL
POSTED
30+ days ago

James Hardie is the industry leader in exterior home and outdoor living solutions, with a portfolio that includes fiber cement, fiber gypsum, composite and PVC decking and railing products. Our family of trusted brands includes Hardie, TimberTech, AZEK Exteriors, Versatex, fermacell, and StruXure.

With over 8,000 employees and our U.S. operating entities headquartered in Chicago, we boast 31 operating sites, 6 recycling facilities, and 6 research and development centers globally. Powered by a dynamic workforce, we're united by our purpose of Building a Better Future for All through sustainable innovation, a Zero Harm culture, and a commitment to empowering our people and communities.

For more information, visit www.jameshardie.com.

Summary

The Director of Marketing Automation is responsible for leading the strategy, execution, optimization, and governance of Marketing Automation across the enterprise. This role owns how we design, activate, and scale automated customer journeys, nurture programs, segmentation logic, scoring models, and personalized communications that drive deeper engagement and measurable business outcomes.

The Director ensures all marketing automation programs are data-driven, cross-channel, compliant, and fully aligned to our broader One Hardie digital ecosystem. They will partner closely with Digital Product (Sites, Apps, CDP/CRM, Analytics), Brand, Creative, and Marketing teams to enable seamless activation across channels. This role reports to the VP of Digital Experience.

This position is based at our West Loop office in Chicago with a hybrid weekly work schedule. An employee shuttle to and from Ogilvy Transportation and Union Station is provided, as well as subsidized parking in our buildings attached garage.

What You'll Do:

Marketing Automation Strategy & Governance

  • Own the enterprise-wide strategy, roadmap, and capability growth plan.
  • Develop scalable frameworks for nurture programs, lifecycle journeys, scoring models, segmentation, and personalization.
  • Establish standards, naming conventions, documentation, and governance to ensure consistent and compliant usage.
  • Define and enforce best practices for deliverability, privacy, opt-in management, frequency, and channel governance.

Journey Design, Personalization & Execution

  • Lead the design, implementation, and optimization of multi-step, multi-channel customer journeys including welcome programs, micro-journeys, inspiration paths, abandonments, and CRM-linked journeys.
  • Partner with Brand and Creative to build dynamic content personalization strategies.
  • Translate business and customer insights into actionable campaigns that improve engagement, conversion, and lifetime value.
  • Maintain a structured testing framework (A/B, multivariate, segmentation testing) to optimize performance.

Data Activation & CDP Collaboration

  • Partner closely with the CDP & CRM team to define how segments, identity stitching, and behavioral data activate across systems.
  • Ensure proper field mapping, data hygiene, enrichment rules, and lifecycle data standards are established and maintained.
  • Use CDP-powered insights (behavioral, contextual, first-party identity) to drive more relevant and timely journey triggers.

Cross-Functional Enablement & Partnership

  • Serve as the primary liaison between Marketing, Brand, Digital Product, Sales, Analytics, and Creative for all automation needs.
  • Partner with the Digital Product Sites & Apps teams to design journeys that span web, app, email, SMS, and CRM.
  • Partner with Analytics to build reporting dashboards and measure journey performance.
  • Drive automation-focused enablement sessions for internal stakeholders.

Platform Operations & Team Leadership

  • Lead the Marketing Automation team, including specialists, architects, and agency partners.
  • Oversee configuration, system enhancements, integrations, and platform upkeep in partnership with IT and Digital Operations.
  • Manage QA, UAT, and release cycles for Marketo-related deployments.
  • Maintain system health, performance, deliverability, and compliance across all programs.

What You'll Bring:

  • 8-12+ years of experience in marketing automation, lifecycle marketing, or martech leadership.
  • Deep expertise in Adobe Marketo, including architecture, dynamic content, scoring, COE governance, and complex journey design.
  • Strong understanding of cross-channel lifecycle strategy (email, SMS, in-app, on-site messaging).
  • Experience partnering with CDP/CRM teams to leverage identity, segments, and behavioral data.
  • Strong foundation in data-driven decisioning, testing methodologies, and measurement frameworks.
  • Proven ability to manage a team, build new operating models, and drive cross-functional alignment.
  • Excellent communication, stakeholder influence, and organizational leadership skills.
  • Experience in a fast-paced, matrixed environment with complex customer journeys.

What You'll Receive:

As of the date of this posting, a good faith estimate of the current pay scale for this position is $170,000 to $185,000. Placement in the range depends on several factors such as experience, skills, geography and internal equity and may change over time. This position qualifies for benefits and you will be eligible to participate in a bonus plan.

At James Hardie, we recognize that our success depends on our people. Weve worked hard to build a generous and competitive benefits program that demonstrates our commitment to our employees.

  • Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
  • Life insurance
  • Short-term and long-term disability insurance
  • 401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
  • 11 paid holidays per year
  • Paid vacation
  • Paid sick leave
  • Wellness Program, Employee Assistance Program, Parental Leave
  • Employee Stock Purchase Plan
  • Community Involvement & Sustainable Solutions
  • Click here to learn more about our benefits

James Hardie Building Products Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veterans status, marital status, pregnancy, disability, or any other basis protected by law.

James Hardie will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

About the Company

J

James Hardie Building Products Inc

At <span itemprop="name">James Hardie</span>, we recognize that our success depends on our people. We've worked hard to build a competitive benefits program that demonstrates our commitment to James Hardie employees.<br/><br/> Our <b>Health Insurance</b> program provides comprehensive coverage at a low co-pay cost for our employees that includes medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. The monthly insurance premium cost for an employee only is fully paid by James Hardie and results in no cost to you. For employees selecting spouse or family coverage, you pay a small monthly premium. In addition, you automatically receive <b>Accident and Life Insurance</b> coverage equal to 1.5 times your base salary as well as <b>Short Term Disability Insurance</b> that pays a percentage of earnings up to 13 weeks for salaried employees and 26 weeks for hourly. And, you can purchase additional voluntary <b>Term Life Insurance</b> for yourself, spouse and children through bi-weekly payroll deductions.<br/><br/> Want to save money on taxes? Our <b>Flexible Spending Accounts</b> lets you set aside pre-tax dollars to pay for certain health care and dependent care expenses that you would typically pay out of your pocket with after-tax dollars.<br/><br/> When you run into a personal problem requiring special help, we have a free <b>Employee Assistance Program (EAP)</b>. If you're not familiar with EAP's, it is a confidential program that offers professional assistance for life situations including alcoholism; drug abuse; marital, family, and emotional issues; financial issues; and more.<br/><br/> Need an auto insurance quote or legal services? Met Life Auto & Home Insurance along with MetLaw can provide these services to you at a low group rate.<br/><br/> We honor 10 paid holidays as well as <b>Funeral Leave</b> and <b>Jury Duty Leave</b> and paid time off.<br/><br/> What about retirement? James Hardie offers enrollment in <b>401(k) Retirement plan</b> four times a year and will match 100% of employees saved dollars up to the first 6% of your salary. In many cases, employees can save up to 50% of their pay before taxes.<br/><br/> To help manage your income employees also have options for <b>Direct Deposit</b> and for optional James Hardie <b>Credit Union </b>participation which offers a Visa card, loans, CD's, IRA's and standard checking and savings accounts.<br/><br/> And did we mention discount tickets for amusement parks, recreation sites and movie theaters?<br/><br/> <b>Note: This is a summary of James Hardie USA benefits for employees not covered by a collective bargaining unit agreement and is not to be used as a full description of these benefits. Please contact Human Resources for more detailed information.</b>

COMPANY SIZE
1,500 to 1,999 employees
INDUSTRY
Construction
FOUNDED
1888
WEBSITE
https://www.jameshardie.com/