Director, Marketing Biolage Hair Care US

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Permanent

New York

New York, NY

Marketing

Full - Time

12-Aug-2026

Job Title: Director, Marketing Biolage Hair Care US

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: AVP Marketing, Biolage

Who We Are: For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L'Oréal Professionnel, Kerastase, Redken, Biolage, Matrix and Pureology.

We are looking for a passionate Director, Marketing Biolage Hair Care US who excels at brand storytelling and out of the box retail thinking join our Biolage team. The Director, Marketing Biolage Hair Care US will translate Biolage big bets into Store animations via merchandising, impactful retail animations and planograms. This position adds value to marketing and sales by supporting the physical articulation of the Biolage brand driving traffic and sales within pro distribution and consumer outlets. As a result, the candidate should be able to increase retail product sales through successful campaign& merchandising strategies This position requires strong creative skills, communication skills and an entrepreneurial mindset.

Key Responsibilities:

• Responsible for the development, implementation, and presentation of the Biolage brand within national accounts (Amazon, Ulta, JCP as well as SalonCentric and BSG professional stores)
• Works with DMI, Marketing Team, A&I, Visual Merchandising, and Sales counterparts to implement successful merchandising and store programs that support the brand's storytelling, big bets and core business.
• Lead forecasts, marketing budget, inventory for customers, promotional activities and product launches.
• Acts as main liaison between CDMO PPD Media lead to ensure campaign launches are on time, creative needs are met, and campaigns are optimized
• Analyses monthly performance of accounts and identifies opportunities. Responsible for monthly write up to leadership on business performance.
• Works closely with Visual Merchandising lead to ensure planogram updates are initiated and changed (~2x a year)

What We Are Looking For:

Required Qualifications:

• 4-year college degree
• Professional Products/salon background with 3-5 years of experience working in a sales, marketing, or category management capacity.
• Strong & effective business communication- written and oral skills
• Achievement Orientation
• Information seeking & problem-solving mind set
• Adaptable/flexible in changing environment
• Advanced computer skills in Microsoft Suite (Word, Excel, PowerPoint, etc)
• Ability to travel up to 15% of time.

What's In It For You:

• Salary Range: $117,300- $164,200
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At LOréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.

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