Director Marketing, CRM - PINK

Why You Belong Here

At Victoria's Secret & Co, you'll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You'll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you'll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Description

The Director of Marketing, PINK CRM is responsible for maximizing existing customers through an optimized customer lifecycle strategy and strong customer journey activation through Owned channels (incl. Push, Email, SMS, Print. This collaborative role will work closely with the internal Customer Data / Data Science team, Human Insights, Loyalty, Brand Strategy, Digital Merchandising, and Digital Analytics to identify, action, and analyze key customer cohorts, deepen overall customer engagement, improve digital marketability, increase customer value, drive qualified traffic, optimize investment strategy, and elevate content across all Owned channels. This position requires equal parts strategic thinking and ability to lead excellence in execution.

Develop annual, seasonal, quarterly, and floorset-level PINK CRM strategies to support the VS&Co Path to Potential and achieve PINK customer goals

Lead ongoing growth in contactable customer audience for PINK across Push, Email, and SMS, with targeted nurture strategies for new customers

Explore new channels and opportunities to be where the customer is and present PINK as the industry leader

Increase and deepen customer engagement across Owned channels (in both triggers, journeys and daily marketing to meet or exceed traffic and demand goals

Lead comprehensive hindsights weekly, monthly, quarterly, seasonally, and annually to drive significant action based on insights

Collaborate deeply with PINK Customer Data, Human Insights, Brand Strategy, Digital Merchandising, Digital Analytics and Loyalty / VSCC teams to drive optimal results

Serve as point person and presentor for PINK CRM in key forums

Optimize customer experience and budget across Email and SMS/MMS/RCS to reach existing customers in the most impactful way

Implement overarching always-on learning agenda to test creative, cadence, timing, technology, and audiences

Build an effective team, set up for ultimate efficiency, customer and channel expertise, curiosity and innovation

Build and maintain strong working relationships with key vendor partners

Act as key contributor and business owner for relevant technology and digital projects

Click here for benefit details related to this position.

Minimum Salary: $152,300.00

Maximum Salary: $205,000.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

Bachelor"s degree or equivalent

10+ years in progressive consumer marketing positions for strong brands, with a proven track record

Ability to perform in a fast-paced environment with agility and positivity

A customer-centric mindset with a deep understanding of CRM (specifically Email, SMS, Push/App landscape

Strong multitasker and able to meet tight deadlines

Ability to influence partners and peers

Proficient with Excel, Word, PPT, and TEAMS

Excellent organizational and planning skills

Exceptional written and oral communication and presentation skills

Retail/Fashion marketing a plus

Experience with integrated MarTech systems - Attentive and Movable Ink a plus

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.