Director, Marketing Operations & Analytics

The Impact You Will Make:

At Imagen Dental Partners, we're transforming the future of dentistry—and we're looking for a strategic marketing leader to help drive the next phase of growth.

As our Director, Marketing Operations & Analytics, you'll lead the strategy, execution, and optimization of marketing initiatives across our network of 130+ dental practices. You'll combine data, technology, AI, and marketing expertise to increase patient acquisition, improve campaign performance, and deliver measurable business results.

If you're passionate about building high-performing teams, leveraging analytics to drive decisions, and creating scalable marketing programs, we'd love to meet you.

What You Will Do:

• Develop and execute marketing strategies that drive patient growth and practice performance.
• Lead, coach, and develop a high-performing marketing team.
• Oversee multi-channel marketing programs, including digital advertising, SEO, paid search, social media, email marketing, reputation management, websites, and local marketing.
• Partner with Operations, Partner Doctors, and Executive Leadership to align marketing initiatives with business goals.
• Use analytics, AI, and automation to optimize campaigns, improve ROI, and enhance operational efficiency.
• Build scalable processes, reporting, dashboards, and best practices that support continued growth.

What We Offer:

• Competitive pay including yearly bonus.
• Benefit package including medical, dental, vision, mental health, and pet care.
• Matching 401K.
• Holidays and generous PTO.
• Opportunities for development and growth.

What You Will Own:

• Marketing Strategy: Develop and execute enterprise and local marketing strategies that drive patient acquisition and practice growth across 130+ partner practices.
• Marketing Performance: Own marketing analytics, campaign performance, ROI, and data-driven optimization to deliver measurable business results.
• Marketing Operations: Build scalable marketing processes, technology, AI, automation, and operational best practices that improve efficiency and effectiveness.
• Practice Growth Partnerships: Partner with Operations, Partner Doctors, and Executive Leadership to align marketing initiatives with business objectives and growth opportunities.
• Team Leadership: Lead, coach, and develop a high-performing marketing team while fostering a culture of accountability, collaboration, and continuous improvement.
• Budget & Vendor Management: Oversee marketing investments, agency partnerships, and resource allocation to maximize return on investment.
• Innovation & Continuous Improvement: Champion new technologies, AI, and emerging marketing strategies that enhance the patient experience and position Imagen for long-term growth.

Required Qualifications:

• 7+ years of progressive marketing experience in multi-location healthcare, dental, retail, franchise, or local market environments.
• 5+ years of leadership experience developing high-performing teams.
• Must be located in the Phoenix/ Scottsdale area 
• Proven success leading marketing strategy across multiple locations or business units.
• Experience leveraging AI tools, automation, and analytics to improve marketing performance.
• Expertise in digital marketing, campaign optimization, SEO, paid media, reputation management, websites, email marketing, and marketing analytics.
• Strong analytical, communication, and stakeholder management skills with the ability to translate data into business decisions.
• Experience managing marketing budgets and maximizing return on investment.
• Highly organized, collaborative, and comfortable leading in a fast-paced, growth-focused environment.

Preferred Qualifications:

• Experience in dental, healthcare services, or another multi-site organization is strongly preferred.

Our commitment to inclusion is woven into the core of who we are. We believe that we are strongest when we embrace the voices of our team members, patients, partners, and the communities we serve.