ScopeThe Director, Marketing & Partnerships (Director) is a strategic, high-energy leader responsible for expanding the Paley Center's reach and reputation by cultivating partnerships, building and nurturing audiences, and leading creative marketing and promotional campaigns. The Director plays a key role in advancing the Paley Center's mission by developing mutually beneficial relationships with external organizations, driving visitor growth, and overseeing the production of dynamic content and collateral that elevates the brand.The Director serves as a key strategic partner and right hand in identifying new opportunities, executing special projects, and aligning marketing and partnership efforts with organizational goals. The Director manages the Audience Development Manager and works cross-functionally to deliver measurable results.The Director is responsible for growing the Paley brand through:Visitor traffic to the iconic, flagship Paley Museum in NYCTicket sales/registration for all Paley events in NY and LAMemberships across all levels including public and industryIncreased viewership and engagement with Paley's digital contentDriving cross functional team to deliver on integrated campaign initiatives to meeting business objectivesResponsibilitiesPartnership Development & External RelationsProactively identify and cultivate partnerships with NYC-based businesses, tourism and hospitality entities, cultural institutions, and other organizations with aligned audiencesBuild and maintain long-term, high-value relationships with external partners to enhance visibility, engagement, and co-branded opportunitiesNegotiate and manage partnership terms, deliverables, benefits, and timelines with support from legal and financeServe as lead account manager for media and promotional partners to ensure fulfillment of all obligations, from ad specs to post-run reportsRepresent the Paley Center externally as a brand ambassador at events and in stakeholder meetingsAudience Development & Team LeadershipSupervise and support the Audience Development Manager to achieve audience growth and visitation goals across all key programs and eventsDesign and implement audience development strategies to drive attendance, ticket sales, and membershipsIdentify and explore new audience segments through data analysis, community outreach, and collaborative promotionsLead strategic outreach for major exhibitions, tentpole events, and invitation-only programsCreative Direction & Campaign ManagementOversee the development and execution of compelling creative marketing campaigns in collaboration with internal teams and external agenciesDevelop media campaigns and identify key media outlets and marketing partners to reach key audiences and demographicsDevelop campaign briefs, messaging frameworks, and creative direction aligned with brand voice and strategic goalsDirect video editors and the Creative Services team on promotional materials, marketing videos, and sales collateralWork with key internal stakeholders for the development of key marketing and sales materials including brand guidelines and experience, sizzle reels and marketing videos as well as Paley overview, marketing, sales materials and presentations, recap reports, and other marketing materialsEnsure delivery of assets across print, digital, and social platforms and that all creative aligns with specs, deadlines, and brand standardsMonitor campaign performance in collaboration with the Director of Digital Marketing & Growth Analytics, applying insights to optimize future effortsOther ResponsibilitiesPartner with internal stakeholders to utilize the CRM for segmented outreach and track partnership engagementConduct market and audience research and integrate insights into campaign planningSupport the VP, Marketing & Partnerships on organization-wide strategic initiatives and special projectsEngage as a Paley Ambassador for social media initiatives by actively sharing Paley's social media posts within one's own networks, to amplify the organization's reach and foster community engagementParticipate in other projects as assigned by Paley executive teamCore CompetenciesHighly organized with proven ability to meet deadlines and budgetsOutstanding leadership skills and ability to lead cross functional teamsAbility to take ownership of all tasks and manage simultaneouslyOutstanding verbal communication and superior business writing skillsPositive and professional demeanor with excellent interpersonal, administrative, and managerial skillsAbility to handle and prioritize multiple tasks while maintaining attention to detailResourcefulness, creativity, and strong-problem solving, and research skillsRequirements10+ years of experience in partnership development, marketing, or brand strategy within media, entertainment, cultural institutions, or related industriesDemonstrated success in growing external partnerships and audience engagementProven ability to lead creative campaigns and direct internal and external creative teamsStrong understanding of digital and experiential marketing trendsOutstanding interpersonal skills to represent Paley with excellence in the C-suite of corporate partners, a prominent outside Board, and with our executivesHighly collaborative and strong consensus builder that has ability to be an influencer that drives the business forwardMust be able to work nights and weekends to support live events and museum programmingAbility to travel, as necessary, and to work weekends, early morning/evening hours, when necessary, to support Paley events and programsStrong work ethic with desire and preference to work in-person as part of a cohesive, collaborative, high-energy, in-the-office work environmentBachelor's degree from an accredited college or universityBilingual fluency in Spanish a plusTotal Compensation Range: $100,000 - $150,000Equal Employment Opportunity StatementThe Paley Center for Media maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.#J-18808-Ljbffr