As a Director, Marketing, you will provide senior leadership to high-level marketing professionals, taking primary responsibility for the performance, strategy, execution and results of the organization's marketing efforts including multiple go-to-market approaches (field and inside sales, partnerships and online direct sales). Your strategic and innovative approach will shape the marketing strategic approach and drive brand awareness, substantial revenue and market share growth for the organization.
Responsibilities :
Oversee the execution of high-impact marketing initiatives including a multi-brand approach to new customer acquisition.
Develop and implement long-term marketing strategies aligned with business growth goals to build demand and revenue for business. Provide senior leadership and strategic direction to multiple marketing functions including demand generation, content marketing, product marketing, digital placements (SEO, SEM, paid and organic social), industry events and webinars.
Partner closely with sales, product, partnership and global marketing teams to drive demand, leads and revenue growth.
Regularly evaluate and optimize the effectiveness of marketing programs and campaigns to inform prioritization of marketing budget and resources.
Build and manage relationships with top-tier industry partners and internal marketing stakeholders in other Wolters Kluwer businesses.
Ensure alignment of all marketing activities with the organization's vision and objectives.
Drive the adoption of new technologies and methodologies in marketing including AI-enabled tools and technologies.
Oversee complex budget planning and financial analysis for marketing operations; Ensure Budget is spent effectively and strategically to drive results.
Represent the marketing function in executive-level meetings and decision-making processes.
Skills :
Executive Leadership: Exceptional leadership skills to manage senior managers and high-level professionals.
Innovative Thinking: Ability to drive innovation and stay ahead in marketing trends.
Comprehensive Analysis: Proficiency in conducting extensive market analysis and strategic planning.
Cross-functional Collaboration: Strong skills in leading and coordinating cross-functional teams.
Stakeholder Influence: Expertise in building and maintaining relationships with top-tier stakeholders.
Advanced Budgeting: Advanced skills in budgeting and financial oversight for expansive marketing operations.
Technology Integration: Knowledge of integrating emerging technologies into marketing strategies.
Strategic Alignment: Ability to ensure alignment of marketing activities with organizational goals and vision.
Customer-centric Mindset
Qualifications:
Minimum:
Bachelor's degree in Marketing, Business, Communications, or related field.
10+ years of progressive marketing experience in B2B marketing roles, with at least 5 years in a people management and leadership role.
Proven success driving measurable growth through digital marketing, demand generation, and integrated campaigns.
Strong experience in digital marketing, product marketing, brand management, and GTM execution.
Data‑driven mindset with proficiency in marketing analytics, CRM, and marketing automation platforms (e.g., Salesforce, Eloqua, Google Analytics, GaggleAmp, Hootsuite)
Exceptional leadership, communication, and stakeholder‑management skills.
Preferred :
Experience in legal services technology or professional services environments
Background in AI-enabled marketing technologies
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
$165,400.00 - $295,600.00 USD
This role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information:
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
At Wolters Kluwer, we excel at creating content solutions for use in a professional context in the fields of health, corporate services, finance, tax, accounting, law, regulation, and education. We are professionals serving professionals and are committed to delivering essential content, software, and services to help our customers make their most critical business decisions. Utilizing the latest in information technology, we ensure that our customers have the solutions they need, when they need them, and in the media best suited to their requirements. When we achieve this, we deliver on our goal of being the market leader in content in context.
Partners in Innovation
Wolters Kluwer professionals are continuously engaged in an ongoing exchange of expertise and ideas with our customers about their work. This partnership in innovation is at the heart of meeting our commitment to the lawyers, doctors, nurses, tax advisors, teachers, and business executives we serve. Knowledge of their professional workflows and the ability to apply emerging technologies to make them more efficient and productive are at the heart of this partnership.
Leading Positions and Brands
Strong market positions are very important to our business strategies at Wolters Kluwer, and we value the leading positions we hold in most of our markets. Across all of our markets, we own strong, enduring brands in North America such as Adis International, Aspen Publishers, Bankers Systems, CCH, ClineGuide, CT Corporation, Kluwer, Facts & Comparisons, IFI Claims, Lippincott Williams & Wilkins, Loislaw, Medi-Span, Ovid Technologiesand Skolar. These brands have promised and delivered high quality information for decades, and we are committed to continuing to do everything necessary to earn, retain, and expand leadership positions in our selected markets.