Director, Marketing

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Visa will accept applications for this role until at least 06-29-2026

Job Description

Affluent Sponsorship Strategy & Framework:

• Define and lead the global strategy for leveraging sponsorship assets to drive affluent growth and the Visa Infinite value proposition

• Establish a scalable, cross-functional operating model across asset sourcing, allocation and commercialization in partnership with Marketing Services

• Articulate the role of sponsorships across:

• Strengthening Visa INFINITE brand positioning

• Curate premium cardholder experiences and benefits

• Drive revenue enablement (for Marketing Services + Product)

• Align affluent strategy to enterprise priorities, including Visa's 2030 affluent growth ambitions

Commercialization Enablement & Revenue Growth:

• Support the commercial strategy of sponsorship assets for affluent audiences through:

• Marketing Services (hospitality assets, client activations, experiential programs)

• Premium / Benefit-as-a-Service offerings

• Cardholder value (cardholder fee justification) and INFINITE usage uplift within consumer payments volume

• Partner closely with Global Marketing Services and Product teams to:

• Translate sponsorship assets into affluent-specific offerings

• Enable productization of assets into tiered, sellable offerings aligned to Visa INFINITE

• Drive incremental revenue across B2B and B2B2C channels

Asset Strategy, Productization & Portfolio Integration:

• Develop affluent-specific asset strategies and carve-outs across the global portfolio

• Ensure assets are structured upstream (at deal stage) to support:

• Evergreen cardholder benefits

• Sellable Marketing Services inventory

• Affluent/Infinite-exclusive offerings (via Aero Blue)

• Drive integration across key passion pillars (e.g., sports, music, entertainment)

• Identify and prioritize net-new sponsorship opportunities aligned to affluent demand

Operating Model & Cross-Functional Leadership:

• Partner with Marketing Services and Product teams to establish and govern a global affluent operating model, ensuring clear roles across strategy, productization, and commercialization

• Serve as the single point of accountability for affluent sponsorship strategy and asset development globally

• Drive alignment with senior leadership (SVP+) on:

• Asset allocation

• Investment prioritization

• Commercial guardrails

• Lead affluent sponsorship SteerCo and working teams to ensure pipeline visibility, governance, and execution discipline

Insights, Audience & Experience Design:

• Affluent audience framework and key segments

• Translate insights into:

• Experience design and benefit roadmap

• Sponsorship selection criteria

• Ensure all offerings deliver premium, differentiated experiences aligned to affluent expectations

Team Leadership & Organizational Impact:

• Build and lead a high-performing function across strategy and execution
• Act as a thought leader, embedding an affluent-first mindset across the organization
• Influence global and regional teams to ensure consistent, scalable approaches

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

• 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD.

Preferred Qualifications:

• 12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 10-15+ years of experience in sponsorship strategy, commercialization, marketing services, or related fields
• Proven track record of driving revenue through partnerships, experiential platforms, or product-led strategies
• Deep understanding of affluent / premium customer segments
• Experience operating in matrixed global organizations and influencing senior stakeholders
• Strong commercial acumen with ability to connect strategy to measurable business outcomes.

U.S. Applicants Only

The estimated salary range for this position is $178,300.00 to $ 285,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.