Director, Media Analytics

Publicis Groupe SA

Los Angeles, CA

JOB DETAILS
SALARY
$95,950–$144,430 Per Year
SKILLS
Advertising Operations, Adwords, Analysis Skills, Automotive Sales, Benchmarking, Best Practices, Broadcasting, Business Strategy, Campaigns, Coaching, Communication Skills, Compensation Management, Compensation and Benefits, Continuous Improvement, Database Technology, Detail Oriented, Digital Media, DoubleClick, Economics, Entrepreneurship, Establish Priorities, Event Management, Finance, Financial Analysis, Health Plan, Hewlett-Packard Product Family, IP Multimedia System (IMS), Internet Search, Knowledge Base, Leadership, Legal, Marketing, Mathematics, Media Buying and Planning, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Mobile Games, Multitasking, Nielsen Research, Omniture, Onboarding, Operational Audit, People Management, Performance Management, Performance Metrics, Performance Testing, Performance Tuning/Optimization, Presentation/Verbal Skills, Problem Solving Skills, Process Analysis, Process Development, Reporting Skills, Return on Investment (ROI), Sales Management, Social Media Marketing, Statistical Modeling, Statistics, Strategic Analysis, Strategic Planning, Team Lead/Manager, Team Player, Time Management, Website Traffic, Writing Skills, comScore
LOCATION
Los Angeles, CA
POSTED
1 day ago

Company description About Team One: Team One is Publicis Groupe's fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We're known as the 'architects of aspiration' helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture. We're a team of 400+ creators, doers, and difference-makers across six North American offices-Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we're proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Mot Hennessy, Citi., and Cathay Pacific Airlines. We take pride in our industry-shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company's Best Workplaces for Innovators and Ad Age's Best Places to Work. Overview About this Position: As a Director of Analytics, you will be in charge of overseeing the paid media analytics practices at Team One. Additionally, you will be responsible for leading the Analytics and Ad Operations Teams. Success for this position is measured by the ability to successfully manage and produce paid media reporting for internal and external use. The position will also be evaluated by the ability to provide leadership and direction for the Analytics and Ad Operations Teams. An ideal candidate will have experience managing a team of analysts, delivering data-driven insights and collaborating with other teams to ensure continuous improvement of campaign programs. What You'll Do: Responsible for managing a team, providing coaching, guidance, inspirational leadership and performance management on a regular basis Ensure accurate and timely campaign reporting for all advertisers Collaborate with other departments to share best practices based on data-driven insights Perform analysis for broadcast, search, online display, mobile, gaming and social/conversational marketing and overall return on investment by program and model Fluently interact with syndicated media resources to perform analysis and critical thinking, applying business objectives, strategies and tactics Analyze and present (written and verbal) key learning, insights and optimization recommendations to senior and executive audiences Support media planning team with ad hoc analysis and report assignments Identify opportunities to automate analyses and identify processes for efficiencies Establish & maintain benchmarks for overarching media strategies and key campaign initiatives Bring analytical rigor and precision to all reporting deliverables All other duties as assigned What You Bring: Bachelor's degree in math, finance, statistics, economics, business, marketing or other analytical field Demonstrated passion and affinity for telling stories with quantitative data Ten years of analytics and database experience, agency experience a plus 5-7 years of supervisory experience Experience building and interpreting statistical models Strong written and verbal presentation skills: can clearly articulate in-depth media theories and concepts Excellent organization and time management; ability to prioritize workload and multi-task Strong attention to detail and able to prioritize tasks, multitask and manage time effectively Ability to collaborate with agency constituents including strategic planning, account management, traffic, interactive and event planning Problem solving skills - Ability to identify holes in data and provide reporting solutions Critical thinking skills - Capable of generating consistent and accurate reporting results back to program/campaign objectives Experience running A/B, pre/post, or control/exposed tests for performance optimization Extensive knowledge of performance metrics, especially within digital and emerging media Proficiency with the Microsoft Office suite of tools, particularly MS Excel and Power Point including creating and applying Excel macros and other tools needed to automate reporting procedures Knowledge of the following media software/systems is a plus: IMS, Millward Brown Market Norms, Nielsen AdRelevance, Compete, Kantar Stradegy, comScore, DoubleClick, Google AdWords, Mediaocean OX, GfK, Polk Insights, Keller Fay, Omniture etc Ability to work extended hours, including weekends, as required Ability to use good judgment when making business decisions and performing tasks Why It's Great to Work Here: We live by our C.O.R.E. values: Collaborative - We work together to get better stuff done than we could alone. Optimistic - Honest and confident in our quest forward; believing the impossible is possible. Results-driven - Creativity is always in service of results and never for its own sake. Entrepreneurial - Build something new. Shoot for the moon. We offer comprehensive benefits and 'work perks' like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + "pawternity" leave, etc. We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires). We're part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc. We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year. We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews. We have a lot fun! We have a whole committee called "Team Fun" that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series. Additional information Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $95,950.00 - USD $144,430.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/20/2026.

About the Company

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Publicis Groupe SA