Director, FIG Media — Functional Responsibilities
1. Media Strategy Development
- Develop integrated media strategies across television, radio, podcast, public relations/earned media, YouTube, connected TV, and book publishing.
- Work with FIG Advisor Marketing Team to translate business objectives and marketing goals into cohesive cross-channel media plans.
- Identify and work with preferred partners for ideal channel mixes based on target audiences, campaign goals, budgets, and competitive landscapes.
- Ensure all strategies align with industry positioning, client expectations, and brand direction.
2. Media Offering & Product Design
- Build and refine FIG’s media service offerings, including new products, bundles, tiered packages, and proprietary approaches.
- Evaluate new media channels, technologies, and partnerships to keep offerings competitive and innovative.
- Standardize FIG’s media frameworks, methodologies, templates, and strategic tools.
- Collaborate with creative, digital, and analytics teams to ensure media offerings integrate seamlessly with FIG Advisor Marketing and Financial Independence Group’s capabilities.
3. Vendor & Partner Management
- Identify, vet, negotiate, and manage relationships with vendors across all traditional and emerging media channels (TV networks, radio groups, podcast networks, YouTube partners, PR firms, publishing partners, etc.).
- Maintain an updated roster of preferred vendors, pricing models, rate cards, and performance histories.
- Coordinate contract negotiation, renewals, and ongoing vendor evaluation.
- Serve as the primary point of contact for escalations, new opportunities, and partnership expansions.
4. Campaign Architecture & Planning Support
- Provide strategic guidance and direction for media plans.
- Develop high-level campaign frameworks, channel logic, messaging flow, and performance KPIs.
- Support FIG Advisor Marketing team’s in pitching, scoping, and onboarding new clients through strategic insights and media rationale.
- Oversee integration of media plans with creative assets, messaging timelines, and PR strategies.
5. Cross-Channel Alignment & Coordination
- Ensure messaging, timing, and audience strategy are aligned across channels such as broadcast, digital video, PR, podcast, connected TV, and publishing.
- Act as the connective tissue across internal departments to ensure media strategy supports client goals holistically.
- Partner with analytics teams to make sure tracking, attribution, and reporting align with strategic intent.
6. Insights, Research & Performance Improvement
- Work with preferred partners on competitive research, category analysis, audience insight development, and channel opportunity reports.
- Analyze campaign results to identify patterns, insights, and opportunities for optimization.
- Translate data into strategy adjustments, improved vendor selection, and future offering enhancements.
- Stay ahead of trends in broadcast, streaming, digital video, influencer, PR integration, and publishing.
7. Internal Enablement & Thought Leadership
- Provide internal teams with training, playbooks, and strategic guidance on media channels and industry trends (in partnership with FIG’s Advisor Marketing Team/Content and Creative).
- Serve as a go-to internal expert on media best practices, channel evolution, ratings trends, and emerging opportunities.
- Contribute to FIG thought leadership through blogs, webinars, presentations, or POVs on evolving media landscapes.
8. Revenue Contribution & Proposal Support
- Support new business pitches by creating high-impact media strategies, channel recommendations, and pricing logic.
- Work with FIG Advisor Marketing and Sales teams to properly scope media engagements, define deliverables, and estimate budgets.
- Identify opportunities to package or upsell cross-channel solutions that drive revenue growth.
9. Quality Control & Brand Consistency
- Review and approve high-level media plans and strategic recommendations before client delivery.
- Work with FIG Advisor Marketing Team/Content and Creative to ensure all media strategies are aligned with brand tone, messaging, and compliance requirements.
- Maintain consistency across channel plans, vendor relationships, and client deliverables.