Director, New Student Recruitment Strategy

The Director of New Student Recruitment Strategy serves as the College's chief architect of intentional, data-informed recruitment strategy. This role is responsible for identifying and prioritizing target populations, designing differentiated recruitment and conversion approaches, and ensuring alignment with workforce, community, and institutional goals. The Director focuses on strategy, segmentation, and yield-not daily admissions operations-and works in close partnership with Marketing & Communications, academic leadership, and community stakeholders.

ESSENTIAL FUNCTIONS

• Identifies and prioritizes new-student recruitment populations aligned with institutional goals and capacity.

• Designs differentiated recruitment and conversion strategies by population, geography, and modality.

• Establishes recruitment yield targets in collaboration with the Associate Vice President (AVP).

• Partners with Marketing & Communications to align messaging, campaigns, and outreach channels.

• Analyzes recruitment and enrollment data to inform strategic adjustments and decision making.

• Ensures recruitment strategy aligns with workforce demand and community needs.

• Recruits, selects, trains, coaches, and manages the performance of assigned staff

• Develops and maintains relationships with high schools, community-based organizations, employers, and partner agencies.

• Provides strategic guidance to admissions concierge leadership without managing daily operations.

• Supports external partner understanding of Tri-C's centralized admissions and Welcome Center model.

• Prepares strategy briefs, analyses, and recommendations for executive leadership.

• Performs other duties as assigned.