$95,000–$110,000 Per Year
Acute Care, Analysis Skills, Assisted Living, Budget Reporting, Business Development, Coaching, Communication Skills, Customer Experience, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Data Analysis, Documentation, Driver's License, Healthcare, Healthcare Administration, Hospital, Lead Generation, Maintain Compliance, Marketing, Marketing Strategy, Microsoft Office, News Reporting, Nursing, Nursing Home, Operational Support, Organizational Skills, Quality Assurance, Regulations, Regulatory Compliance, Sales, Sales Pipeline, Time Management
Join our Team of Excellence as a the Director of Admissions at Radford Green/Sedgebrook Senior Living!
Radford Green at Sedgebrook has been designated one of the top 1.4% of nursing homes in the country and #6 in the State by U.S. News and World Report!
Salary: $95,000 - $110,000
Director of Admissions & Business Development
The Director of Admissions & Business Development leads census growth and revenue performance for Radford Green across Skilled Nursing and Assisted Living. This role oversees the full admissions process from inquiry to move-in, while driving referral development, marketing initiatives, and community outreach. The Director ensures a high-quality customer experience, aligns services with market demand, and maintains regulatory compliance. This position supervises the Clinical Liaison and Admission Coordinators.
Key Responsibilities:
- Lead admissions operations, ensuring timely, accurate, and compliant processes
- Drive occupancy goals through active census and referral pipeline management
- Conduct admission assessments and coordinate with clinical teams for appropriate placement
- Build and maintain referral relationships with hospitals, physicians, and community partners
- Represent Radford Green through tours, outreach, and community engagement
- Track census, payer mix, and admissions data; maintain accurate documentation and CRM records
- Develop and execute business development and marketing strategies
- Lead, coach, and hold admissions/marketing staff accountable to performance goals
- Ensure compliance with all healthcare regulations and support quality initiatives
- Assist with reporting, budgeting, and operational support as needed
Qualifications:
- Bachelor's degree in Healthcare Administration, Marketing, Business or related field required (Master's preferred)
- 3-5 years of healthcare admissions, sales, or business development experience
- Skilled in census growth, relationship building, and referral management
- Strong knowledge of post-acute care, payer sources, and regulations
- Excellent communication, organizational, and data analysis skills
- Proficiency in CRM systems and Microsoft Office; valid driver's license required
EEO Employer