Director of Advertising

• Lead the planning, development, and execution of integrated advertising and media strategies across multiple channels, including digital, print, broadcast, outdoor, and experiential
  
• Manage end-to-end campaign execution from concept development through production, launch, tracking, and post-campaign evaluation
  
• Oversee the creation of advertising and creative materials, ensuring all outputs align with brand standards and strategic marketing objectives
  
• Collaborate closely with internal marketing, digital, social, and property teams to ensure consistent messaging and timely execution of campaigns across all properties
  
• Serve as the primary point of coordination with external agencies, media partners, and creative vendors, ensuring quality deliverables and performance alignment
  
• Develop, manage, and monitor advertising budgets, including approval of media plans, buys, invoices, and related expenditures
  
• Analyze campaign performance and media effectiveness, providing insights and recommendations to improve ROI and brand impact
  
• Support copywriting and editing of marketing and advertising materials to ensure accuracy, clarity, and brand consistency
  
• Lead and manage an internal advertising team, including setting performance expectations, coaching, and ensuring accountability for deliverables
  
• Ensure all advertising activities comply with internal controls, policies, and applicable regulatory or tribal requirements
  

Requirements

• Education – Bachelor’s Degree in Marketing or related field preferred
  
• Consumer Advertising & Media Planning – More than 5 years experience required
  
• Industry – Casino resort environment experience is highly preferred, multi-property exposure is a plus
  
• Leadership – Proven experience leading advertising, media, or creative teams with the ability to manage performance, delegate effectively, and drive accountability in a fast-paced, deadline-driven environment
  
• Computer Skills – Proven proficiency in Microsoft Office Suite, including Microsoft Excel and Microsoft PowerPoint
  
• Communication Skills – Excellent written and verbal English communication skills, able to interact with multiple people/groups of all levels, and to effectively communicate brand strategy
  
• Soft Skills – Excellent organizational skills, able to work with senior leadership, excellent customer relation skills, demonstrated analytical, problem solving and decision-making abilities
  

Benefits