Advertising, Asset Management, Brand Marketing (Branding), Budgeting, CMOS, Campaigns, Communication Skills, Consumer Branding, Consumer Finance, Cryptography, Customer Relationship Management (CRM), Entertainment and Media, Entrepreneurship, Exceeded Sales Goal, Finance, Financial Services, Forecasting, Marketing, Marketing Software, Media Buying and Planning, Media Campaigns, Media Sales, Negotiation Skills, Newsletter, Pricing, Relationship Marketing, Retail, Revenue Growth, Revenue Planning, Sales, Sales Closing Skills, Sales Cycle, Sales Management, Sales Pipeline, Sales Prospecting, Sales Strategy, Solution Sales, Storytelling, Trading Platforms, Willing to Travel
Job Title: Director of Brand Partnerships
Location: Remote (U.S.)
Company: Benzinga
Some travel will be necessary
About Benzinga
Benzinga is a leading financial media and data company that helps investors, traders, and financial professionals make better decisions. Millions of users rely on Benzinga every month for real-time market news, insights, and education across stocks, ETFs, crypto, and macro trends.
Benzinga partners with many of the most recognizable brands in financial services — including brokerages, fintech platforms, ETF issuers, asset managers, exchanges, and consumer finance companies — helping them tell their story and build trust with a highly engaged retail investor audience.
We are building a focused, performance-driven sales organization and are looking for senior sellers who can own brand relationships, drive narrative-based campaigns, and unlock meaningful brand marketing budgets.
The Role
The Director of Brand Partnerships is a senior individual-contributor role focused on driving revenue through brand marketing partnerships. This person will work directly with marketing leaders to develop and sell high-impact, narrative-driven campaigns that position clients in front of Benzinga's retail investor audience.
The role is centered on selling brand dollars, not performance — including sponsored content (articles and video), executive interviews, brand storytelling, integrated campaigns, and event-based activations.
This is ideal for a seller who understands how brands allocate marketing budgets, how to position content and media as a strategic lever, and how to close multi-touch, multi-month brand partnerships.
Key Responsibilities
Revenue Ownership & Deal Execution
- Own and deliver against a significant annual revenue quota focused on brand and content-driven revenue
- Source, develop, and close integrated marketing partnerships end-to-end
- Package and sell solutions including:
- Sponsored content articles
- Sponsored video and executive interviews
- Brand storytelling campaigns
- Newsletter and homepage integrations
- Creative sponsorships and brand activations
- Negotiate pricing, packaging, and long-term partnership agreements
- Close mid-market to enterprise-level brand deals, including six-figure campaigns
Brand Partnerships & Account Development
- Build and grow relationships with:
- Marketing leaders (CMOs, VPs of Marketing, Brand Directors)
- Growth and acquisition teams
- Agencies and media buyers
- Target key financial verticals including:
- Fintech and investing apps
- Brokerages and trading platforms
- ETF issuers and asset managers
- Crypto and emerging financial platforms
- Consumer finance brands
- Target non-endemics looking to get their story in front of retail investors
- Position Benzinga as a trusted media partner for brand storytelling and investor education
- Drive repeat business through always-on content programs and recurring campaigns
Pipeline Development
- Build and maintain a strong pipeline of brand marketing opportunities
- Prospect into both direct brands and agencies
- Identify companies actively investing in awareness (e.g., launches, raises, new products)
- Maintain accurate forecasting and CRM discipline
What Success Looks Like
- Consistently hitting or exceeding revenue targets driven by brand and content partnerships
- Closing multi-product, multi-month campaigns (articles + video + distribution + activations)
- Building long-term relationships with marketing teams and agencies
- Driving repeat revenue through always-on sponsored content programs
- Establishing Benzinga as a go-to partner for retail investor-facing brand campaigns
Qualifications
Required
- 5+ years of experience in:
- Media sales
- Digital advertising
- Branded content or sponsorship sales
- Financial services or fintech marketing/sales
- Proven track record of closing deals and hitting quota
- Experience selling content-driven or brand-led marketing solutions
- Strong ability to engage senior marketing stakeholders
- Excellent communication, presentation, and negotiation skills
- Experience managing full sales cycle from prospecting to close
Preferred
- Experience selling sponsored content, video, or integrated media campaigns
- Familiarity with how brands allocate brand vs. performance budgets
- Existing relationships with:
- Financial services marketing teams
- Fintech companies
- Agencies and media buyers
- Experience closing six-figure+ partnerships
Compensation
- Competitive base salary
- Uncapped commission structure
- On-target earnings aligned with senior-level brand sales performance
- Benefits package and growth opportunities
- (Exact comp to be determined based on experience.)
Why Join Benzinga
- Access to a high-intent retail investor audience
- Strong, recognized brand in finance and investing
- A platform built for content, storytelling, and investor education
- Ability to sell strategic, high-impact brand campaigns - not commoditized ad inventory
- Fast-moving, entrepreneurial environment
- Direct impact on revenue growth and market positioning