Plan, develop and execute strategic comprehensive business development and marketing initiatives to increase revenue and market share. Ensures that business development policies, strategies, systems and approaches align with the company’s strategic priorities related to organizational growth, census goals and program development.
DUTIES AND KEY RESPONSIBILITIES:
Identifies, develops, maintains and leverages strategic business relationships and networking opportunities leading to new referral source relationships, brand awareness and resident acquisition.
Seeks, prepares and delivers public speaking opportunities that effectively translate the brand identity and image.
Collaborates with corporate regional team to develop and implement growth initiatives, as needed.
Prepares business plans for review and approval by Vice President, Marketing and Corporate Director of Sales.
Collaborates with Vice President of Sales to establish appropriate commission and financial agreements with partners.
Provides assistance in planning and evaluating business and marketing initiatives.
Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operation.
Set-up, attend and participate in all local events, trade shows, fundraisers, conferences that would be considered good exposure for the facility.
Identifies opportunities for operational improvements and/or expansion of services that improves market position.
Maintain and update Referral Data Base in CRM system
Complete weekly outreach reports and schedule outreach activities for the approaching week.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Provides on-going and timely communication and follow-up to Executive Directors and Director of Community Relations on initiatives in progress that may generate referrals to their community.
Consistently participates in community sales meetings providing updates, coaching and insights on business development.
Maintains a regular visit cadence with each community in their portfolio.
Performs all other tasks as directed by supervisor.