Director of Communications

Description

Welcome to the next generation in senior living, The Springs Living!

About Us:

The Springs Living is a purpose-driven senior living organization with communities throughout Oregon, Washington & Montana. For nearly 30 years, The Springs Living has been committed to transforming housing for older adults by delivering quality service and fostering an enrichment culture to help residents, their families and each other live life to its fullest. To do this, we demonstrate our core values—kindness, quality, innovation, trust, and pride— and empower every team member to do the right thing!

Position Summary:     

The Springs Living is seeking aDirector of Communications to lead and execute the company’s communications strategy, shaping a clear and credible voice across the brand for employees, residents, families, media and industry audiences. This role will collaborate on the development of our narrative and ensure our purpose, culture, and business priorities are articulated through targeted, proactive and reactive communications that strengthen trust, support growth, and position The Springs Living as a trusted advisor guiding the aging journey. This is a hands-on leadership role. You’ll partner closely with executive leadership, report to the VP of Marketing & Communications, lead a small team, and personally drive high-priority work in a fast-moving, growing organization.  

Key Responsibilities:

Leadership & Team Management

• Set communications priorities and direction, ensuring alignment with company strategy and consistency in voice, messaging, and quality across all outputs
• Coach and guide team members in communications best practices, content development, and stakeholder-specific messaging. Including providing clear direction, accountability, and support of cross functional team(s)
• Foster cross-functional relationships across Marcom, HR, Operations, and leadership to align and deploy integrated communications
• Establish and manage workflows, processes, and external partners to support execution in a lean, fast-paced environment; including agencies and vendors

Communications Strategy & Execution

• Define and lead an integrated communications strategy that translates business priorities, growth initiatives, and culture into a clear, unified narrative across the organization
• Align leadership around that narrative, ensuring consistency in how strategy, culture, and key milestones are communicated internally and externally. Includes materials development and distribution
• Build and manage an integrated editorial and content calendar, partnering cross-functionally to surface stories and drive a proactive, consistent cadence in support of strategy
• Lead end-to-end execution of communications initiatives and content, balancing near term events, long-term brand building, producing quality written and multimedia materials that reflect The Springs Living’s voice, tonality and priorities

Thought Leadership & Content Strategy 

• Lead the development of thought leadership POVs that position and enable The Springs Living to engage as a credible voice in existing industry conversations, including aging, workforce, and the future of senior living
• Ideate and oversee direction for content development across channels, including LinkedIn, blogs, media materials, speakerships, event series, partnering with the team to deliver a consistent cadence and presence
• Establish and maintain a regular cadence of storytelling on LinkedIn to elevate employer brand, showcase culture, and build credibility in our leadership as we earn our role as trusted advisors in the industry
• Ensure content and social storytelling are aligned to key messages and business priorities, creatively tailoring the extension and amplification of the brand across earned and owned channels
  

Internal Communications & Employer Brand

• Lead internal communications strategy to ensure employees understand company direction, priorities, and key initiatives, especially during moments of growth, and organizational milestones
• Support executive-to-employee communications proactively and reactively
• Strengthen employer brand to support retention by elevating opportunities that position TSL as a career, not just a job, and through consistent access and information about career development and opportunity
• Own and manage internal channels, including email and Team Springs app, ensuring consistent, timely, and measurably engaging communication across the organization
• Tailor communications across key audiences, including home office, community teams, residents, and families to ensure messages are relevant, clear, and meaningful to each group
  

External Reputation & Media

• Support external visibility aligned to business priorities, including market expansion, key announcements, and leadership positioning
• Lead proactive and reactive media engagement strategies. Including developing and maintain relationships with key local, and industry publications, positioning our leaders as credible voices on aging, senior living, and workforce culture
• Identify and support executive opportunities for conference participation, and industry engagement, including crafting messaging, speeches and support of presentations
• Serve as communications advisor and spokesperson for organizational announcements
• Monitor media coverage and industry trends to identify emerging opportunities or risks
  

Qualifications:     

• 8-10+ years of experience in corporate communications including internal and external communications
• Bachelor’s degree in communications, public relations, journalism, marketing, or related field
• Strong writing, editing, and storytelling skills combined with proficiency in digital communication tools including Microsoft Office 365, Adobe Creative Suite, AI tool platforms, and social media platforms
• Proven ability to balance short-term deliverables with strategic planning and adapt quickly to changing priorities
• Excellent project management, demonstrated self-starter mindset with a collaborative approach and strong organizational skills
• Experience advising senior leaders and developing executive communications, including messaging, speaking materials, and media engagement
• Experience building and managing content across digital and social platforms, including LinkedIn
• Demonstrated ability to translate complex business strategy into clear, compelling narratives
• Familiarity with Senior Living industry is helpful, but emotional connection with our mission and a desire to learn and develop is the key to success
  

Benefits:

• Health insurance (includes zero co-pay for mental health counseling)
• Dental insurance
• Vision insurance
• 401(k) matching
• Short-term and Long-term disability
• Employee assistance program
• Flexible spending account
• Life insurance
• Paid time off/Sabbatical
• Professional development
• On-site chiropractic care
• Employee Wellness Platform
• On-site gym
• Discounted Gym Membership

Additional Information:

• All your information will be kept confidential according to EEO guidelines
• Fully on-site in Beaverton, OR