Director of Content & Digital Marketing

Overview

Director of Content & Digital Marketing

Healthcare Services Group (NASDAQ: HCSG) is building the next generation of its Marketing & Communications organization, and we're looking for a strategic marketing leader to help shape the next chapter.

Reporting directly to the Vice President of Marketing & Communications, the Director of Content & Digital Marketing serves as the operational leader for external marketing across a growing portfolio of national brands. This individual will lead integrated marketing strategy, campaign development, digital marketing, creative direction, and brand storytelling that strengthen market presence, generate engagement, and support business growth.

What You'll Do

As the Director of Content & Digital Marketing, you'll lead the organization's external marketing efforts by:

• Developing and executing integrated marketing strategies that support growth across multiple brands and business units.
• Leading campaign strategy from concept through execution across digital, social, email, web, advertising, and emerging marketing channels.
• Overseeing brand storytelling, thought leadership, demand generation, recruiting marketing, and customer engagement initiatives.
• Directing creative strategy for campaigns, websites, presentations, digital assets, videos, advertising, and promotional materials.
• Utilizing Salesforce Marketing Cloud Account Engagement (Pardot), CRM insights, analytics, and marketing automation to optimize campaign performance.
• Partnering with the Brand Manager to develop marketing initiatives that support the unique goals of each business while maintaining consistency across the organization.
• Identifying new technologies, marketing tactics, and opportunities to expand audience reach, engagement, and lead generation.
• Building scalable marketing processes that support organizational growth and future acquisitions.

Why This Opportunity Is Different

This role offers the opportunity to:

• Lead marketing across a portfolio of established national brands with distinct audiences, services, and growth strategies.
• Build and scale a modern marketing organization that supports healthcare, education, hospitality, commercial facilities, and future acquisitions.
• Influence executive-level strategy while remaining closely connected to campaign development and innovation.
• Lead a growing team responsible for digital marketing, creative development, websites, and marketing operations.
• Drive measurable business impact by strengthening brand awareness, supporting business development, and improving marketing performance across the organization.

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
• 5+ years of progressive experience in marketing, digital marketing, brand management, or integrated campaign strategy.
• Experience leading marketing initiatives across multiple brands, business units, or product portfolios.
• Proven success managing marketing teams and developing high-performing talent.
• Experience supporting business development, lead generation, and integrated marketing strategies.

Knowledge, Skills & Abilities

• Expert knowledge of integrated marketing strategy, digital marketing, content marketing, social media, SEO, email marketing, and brand management.
• Advanced experience with Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce CRM, marketing automation, and lead nurturing.
• Strong understanding of website strategy, analytics, campaign reporting, and digital performance measurement.
• Proficiency with Adobe Creative Suite, Canva, video editing software, and digital content creation tools.
• Exceptional leadership, communication, storytelling, and presentation skills.
• Strong strategic thinking with the ability to balance long-term planning and day-to-day execution.
• Excellent project management and organizational skills with experience managing multiple brands and competing priorities.

Why Join HCSG?

For 50 years, Healthcare Services Group has partnered with organizations across the country to deliver exceptional support services that improve experiences for residents, students, patients, employees, and customers.

As we continue to grow, we're investing in the future of our Marketing & Communications organization. This role offers the opportunity to help shape that future by building marketing programs, leading high-impact campaigns, and strengthening the presence of a portfolio of nationally recognized brands. If you're looking for an opportunity to build, innovate, lead, and make a lasting impact, we'd love to hear from you.

Benefits Link

Click here for more benefits information

or copy this link: https://go-internal.hcsgcorp.com/l/1036773/2025-07-02/5xbpsq/1036773/17514637576MrQym5A/Employee_Benefits_for_Job_Descriptions__7_.pdf

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