About Propelled Brands Franchising, LLC Propelled Brands® is the multi‑brand platform company under which service industry franchise brands operate and grow. We are excited to propel brands forward. We know franchising, we love franchisees, and we have a supportive, motivating culture. Our current brands are FASTSIGNS®, My Salon Suite®, and Camp Bow Wow®.What we offer At Propelled Brands, our total rewards package is a direct reflection of our commitment to attracting and retaining top talent. Our benefits are built on the foundation of our core values: Make it Happen, Expertise and Mastery, Positive Attitude, Growth Mindset, and being Considerate. As a member of our team, you will find a supportive environment with rewards designed to help you thrive.Employer sponsored medical and dental plansVoluntary benefits such as vision, critical illness, accident, and pet insurance100% Employer sponsored Short‑Term Disability, Long‑term Disability, and Basic Life InsuranceRetirement Savings employer match up to 3% and 100% vestedGenerous paid time off policiesPaid Parental Leave for mothers and fathersAbout the opportunity The Director of CRM & MarTech is responsible for leading the strategy, architecture, and optimization of the customer lifecycle ecosystem across all brands. This role owns the end‑to‑end customer journey across CRM, email, On‑Your‑Behalf franchise programs, and SMS for all brands; oversees CRM, marketing automation, customer data, lifecycle marketing, website operations, and B2B eCommerce enablement to drive customer acquisition, engagement, retention, and revenue growth.The ideal candidate is a strategic, technically minded leader who combines deep expertise in customer data, marketing technology, lifecycle marketing, automation, and emerging AI technologies with strong business acumen. This individual can translate marketing objectives into scalable systems, processes, and customer experiences while leading the evolution of CRM, customer intelligence, data governance, and marketing technology ecosystems across multiple brands. Serving as a bridge between marketing, analytics, technology, website operations, eCommerce, and external partners, this leader will drive cross‑functional collaboration, guide high‑performing teams, and develop innovative, data‑driven growth solutions that improve customer engagement, operational efficiency, and business performance.This position operates within a marketing shared‑services structure, partnering closely with Brand's Leads, Operations, Website, Content, and Creative teams to deliver measurable business outcomes. This position reports directly to the Senior Director of Digital Marketing. Candidates must be able to work onsite at the Carrollton Headquarters 3 days per week.How you will make a difference CRM, Lifecycle & Customer Journey Strategy Define and lead lifecycle marketing strategy across all brandsEstablish customer journey frameworks and lifecycle standardsIdentify opportunities to improve customer acquisition, retention, loyalty, and customer lifetime valueDevelop roadmap for CRM, lifecycle marketing, and customer engagement programsSupport the organization's AI readiness by ensuring marketing systems, data architecture, and governance practices can effectively support emerging AI applications and automation workflowsEstablish best practices for AI‑generated content, customer communications, data privacy, compliance, and responsible AI usage within marketing operationsEvaluate, implement, and optimize AI‑powered marketing technologies, customer intelligence platforms, predictive modeling solutions, and automation toolsMarketing Technology & Data Architecture Lead marketing technology strategy and platform roadmapOversee CRM, marketing automation, customer data, and audience management ecosystemsPartner with IT, developers, vendors, and agencies on integrations and data architectureEnsure proper customer data governance, tracking, attribution, and audience synchronizationUnderstand and document integrations between CRM, eCommerce, POS, websites, marketing automation, analytics, and third‑party platformsCollaborate with developers and technical partners to troubleshoot API, tracking, automation, and attribution issuesSupport implementation and optimization of customer data architecture and audience synchronization strategiesEnsure proper tracking, tagging, event flow, and attribution across digital touchpointsIdentify inefficiencies, gaps, and opportunities within existing marketing technology ecosystemsWebsite & eCommerce Enablement Oversee website operations and eCommerce platform optimization initiativesIdentify opportunities to improve customer and franchisee experience, platform adoption, conversion rates, and operational efficiencySupport integration of CRM, website, and eCommerce systems into a unified customer journeyTeam Leadership & Operations Establish and lead a scalable CRM operating model across the organization, including strategy, governance, adoption, data management, and customer engagement best practicesLead and mentor CRM, Email Marketing, MarTech, Website Operations, and eCommerce teamsEstablish scalable processes, documentation, governance, and best practicesManage vendor relationships, platform evaluations, and technology investmentsDrive cross‑functional alignment across marketing, creative, analytics, technology, and operations teamsDrive CRM adoption, utilization, and business impact across the franchise network by establishing operational standards, customer engagement best practices, training programs, and performance measurement frameworksLead the development and rollout of franchise CRM programs, ensuring successful adoption through education, enablement, best‑practice development, performance tracking, and ongoing partnership with franchise owners and operations teamsPerformance & Growth Define KPIs and reporting frameworks for CRM, lifecycle marketing, website, and eCommerce initiativesMonitor program performance and identify opportunities for optimizationDrive measurable improvements in engagement, retention, conversion, and revenue performanceA strong candidate will have Bachelor's degree in Marketing, Advertising, Communications, Digital Marketing or equivalent7+ years of experience in email marketing, CRM, or lifecycle marketing in an agency, with B2B brands, or enterprise‑level brands or multi‑location business modelsExperience leading cross‑functional teams and enterprise‑level initiativesStrong understanding of APIs, integrations, automation platforms, and customer data ecosystemsExperience in multi‑brand, franchise, multi‑location, or enterprise environments preferredHands‑on experience with marketing automation platforms (e.g., HubSpot, Salesforce, Klaviyo, etc.)Strong understanding of segmentation, personalization, and customer journey mappingAnalytical mindset with ability to interpret data and translate into actionExcellent interpersonal, communication, and problem‑solving skillsAbility to listen and respond to people in a calm, thoughtful, and professional mannerDemonstrable email experience and analytics tools knowledgePositive attitude, detail‑oriented with good multitasking and strong organizational abilitiesWe believe that everyone is capable of great things. Because of this, we encourage you to apply even if you do not have 100% of the qualifications listed above.EEO Statement Propelled Brands values diversity and inclusion because it brings richness and strength to our business. We envision diversity as encompassing an individual's unique characteristics and experiences, including not only race, gender, ethnicity, age, religion, disability, national origin, and sexual orientation, but also personality, gender expression, military status, mental health, educational and career backgrounds, and other life experiences. We know that supporting and building diversity is the right thing to do for our employees, our franchisees, our franchisees' teams, and our stakeholders.#J-18808-Ljbffr
| Location | Carrollton, TX |