Director of Demand Generation

At Fusion Recruiters, we partner with incredible organizations that are doing meaningful work — and this opportunity is no exception. We’re excited to support a growing financial services organization recognized for its people-first culture, commitment to financial empowerment, and focus on making the member experience simpler and more convenient in its search for a strategic and innovative Director of Demand Generation to join its team in Milwaukee, WI.

As the Director of Demand Generation, you’ll play a key role in shaping enterprise-wide growth through demand generation, marketing automation, digital experiences, personalization, and member journey strategy. Reporting to the VP, Marketing Planning & Operations, you’ll lead a team of marketing professionals while partnering closely with Business Units, IT, Digital, Commercial, Analytics, Compliance, and Marketing leadership. This is an opportunity to influence how the organization attracts, engages, converts, and retains members while helping define the future of its marketing technology capabilities.

This is a chance to bring your expertise to an organization that values collaboration, innovation, inclusion, accountability, continuous improvement, and putting people first, where your work will directly influence both business growth and the financial experience of its members.

What You’ll Do:

• Lead the enterprise demand generation strategy, aligning acquisition, deposit growth, lending, digital adoption, retention, and relationship-growth initiatives with broader organizational objectives.
• Own the marketing automation and member journey strategy, developing personalized, behavior-based experiences across the full member lifecycle to improve engagement, conversion, onboarding, product adoption, retention, and re-engagement.
• Drive the digital marketing strategy across website, email, paid media, SEO, and other omnichannel channels, using performance data and customer insights to continually improve results.
• Develop and advance the MarTech roadmap, including Salesforce-enabled marketing capabilities, automation, personalization, next-generation CRM readiness, and emerging AI-powered marketing applications.
• Lead the evolution of AI-driven demand generation, including AI-powered audience segmentation, predictive marketing, content development, campaign optimization, GEO/AEO, and next-generation personalization.
• Partner across Marketing, IT, Digital, Data & Analytics, Commercial, Compliance, and business leadership to connect marketing initiatives with enterprise priorities and ensure effective integration of technology, data, and member experiences.
• Establish meaningful performance measurement and accountability, partnering with Analytics to develop KPIs, attribution models, dashboards, and reporting that demonstrate marketing contribution, ROI, acquisition, engagement, conversion, retention, and revenue impact.
• Lead, coach, and develop a high-performing team, creating a culture of collaboration, experimentation, accountability, continuous learning, and data-driven decision making.

What You’ll Bring:

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline. An equivalent combination of education and experience may also be considered.
• 10+ years of progressive marketing leadership experience.
• Proven leadership experience across demand generation, growth marketing, digital marketing, CRM, marketing automation, or customer lifecycle marketing, preferably within financial services or another highly regulated industry.
• Demonstrated success developing marketing strategies that generate measurable growth in customer/member acquisition, revenue, deposits, lending, engagement, or retention.
• Strong experience with Salesforce CRM, Salesforce Marketing Cloud, or enterprise marketing automation platforms, along with digital channels including website, email, paid media, and SEO.
• Deep understanding of segmentation, personalization, omnichannel marketing, journey orchestration, analytics, attribution, and full-funnel customer engagement.
• Strong executive presence and communication skills, with the ability to influence senior stakeholders and bring cross-functional teams together around shared priorities.
• A collaborative, innovative, data-driven leader who is comfortable balancing strategic vision with hands-on execution and continuous improvement.

Why You’ll Love Working Here:

Our client offers a people-first environment where associates are encouraged to be themselves, develop their capabilities, and make meaningful contributions. The organization emphasizes belonging, respect, inclusion, collaboration, and professional growth while maintaining a strong commitment to the members and communities it serves. Its mission centers on building lasting relationships that empower members and strengthen communities through financial education, relevant solutions, and caring service.

The organization is also continuing to grow and evolve its capabilities, with recent expansion initiatives and continued investment in its member experience and digital offerings.

Highlights Include:

• Competitive health and wellness benefits, including medical, dental, and vision insurance, Flexible Spending Accounts, and an Employee Assistance Program.
• Retirement planning and a 401(k) with company match, along with company-paid short- and long-term disability and life insurance.
• Generous paid time off, paid holidays and floating holidays, paid parental leave, and paid volunteer time.
• Professional development and educational support, including internal learning opportunities and an educational reimbursement program for eligible associates.
• Flexible and hybrid work opportunities, along with additional associate-focused perks including pet insurance, referral programs, recognition programs, and a dress-for-your-day culture.
• A strong commitment to community involvement and the philosophy of “people helping people,” with ongoing support for civic, educational, cultural, human-service, and nonprofit organizations.

Take the Next Step:

If this sounds like the kind of opportunity that excites you, we’d love to connect. Apply through Fusion Recruiters today to start a conversation about how your background and goals align with this opportunity.