Sign upLog in
See more jobs

Director of Digital & AI Marketing

TELCOR
  • San Francisco, Nebraska
    1 day ago

    Job Description

    Director of Digital and AI Marketing
    Department: Marketing
    Reports To: Chief Marketing Officer
    Location: Lincoln, NE or San Francisco, CA (hybrid); remote considered for the right candidate
    Employment Type: Full-Time, Exempt
     

    About TELCOR

    Founded in 1995 and headquartered in Lincoln, Nebraska with an office in San Francisco, California, TELCOR is a proven leader in healthcare software, delivering Point of Care (POC) middleware, Revenue Cycle Management (RCM) software, RCM managed billing services, and AI-driven solutions to hospitals, health systems, and independent laboratories nationwide. TELCOR is Great Place to Work Certified®, and our core values — integrity, innovation, dedication, acceptance, passion, and collaboration — guide how we build products and work with one another. As TELCOR enters an accelerated growth phase, our Marketing organization plays a central role in building the brand, sharpening our market position, and fueling the systems that scale the business.

    Position Summary

    The Director of Digital and AI Marketing owns TELCOR's digital stack and marketing infrastructure end to end — the website, marketing technology platforms, automation, and the AI tools that power modern marketing operations. This role is critical to fueling TELCOR's accelerated growth by ensuring the marketing organization runs on modern, well-integrated, and scalable technology. The Director will lead web development and design, own the marketing automation and AI toolset, and build the technical integrations that connect Marketing with Sales and other business systems, so that data flows cleanly and marketing can operate with speed and precision.

    Key Responsibilities

    Website & Marketing Technology Stack Operations
    • Own the day-to-day operation, performance, security, and roadmap of telcor.com and any related digital properties.
    • Manage the marketing technology stack (CMS, marketing automation, analytics, CRM-adjacent tools), including vendor selection, contracts, and ongoing optimization.
    • Define and track KPIs for site performance, SEO, conversion, and marketing technology ROI, and report results to marketing leadership.
    • Ensure the digital stack supports compliance and security requirements appropriate to a healthcare software company.
    Web Development & Design
    • Lead web design and development, whether through internal resources, agencies, or a hybrid model, ensuring a consistent, on-brand user experience.
    • Oversee UX/UI improvements, site architecture, and page performance to support lead generation and content goals.
    • Manage the process for launching new landing pages, campaign microsites, and product pages in partnership with Content and Product Marketing.
    Marketing Automation & AI Tools
    • Own the strategy and administration of marketing automation platforms, including lead scoring, nurture programs, and lifecycle marketing workflows.
    • Evaluate, implement, and manage AI-powered marketing tools (e.g., content generation, personalization, predictive analytics, chat/conversational tools) that increase marketing efficiency and effectiveness.
    • Establish governance and best practices for responsible use of AI within marketing, in coordination with IT and compliance stakeholders.
    • Continuously evaluate emerging martech and AI capabilities and build the business case for adoption.
    Technical Integrations
    • Design and maintain integrations between marketing systems, sales systems (e.g., CRM), and other business systems to ensure clean, reliable data flow.
    • Partner with Sales Operations and IT to define and maintain lead routing, attribution, and reporting across the funnel.
    • Own data hygiene, governance, and integration architecture for the marketing technology ecosystem.
    • Troubleshoot and resolve technical issues across the stack, engaging IT or vendor support as needed.

    Qualifications

    • 15+ years of experience in digital marketing, marketing operations, or marketing technology, including hands-on ownership of a martech stack.
    • Demonstrated experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, or similar) and CMS platforms.
    • Experience managing website development/design, either directly or through agency partners.
    • Practical experience implementing AI-powered marketing tools and evaluating emerging technology.
    • Experience building and maintaining integrations between marketing and CRM/sales systems.
    • Strong analytical skills with the ability to translate data into actionable recommendations.
    Preferred
    • Experience in B2B SaaS or healthcare technology marketing.
    • Familiarity with HubSpot specifically, and/or Salesforce integrations.
    • Basic understanding of HTML/CSS and API-based integrations sufficient to collaborate effectively with developers.
    • Bachelor's degree in Marketing, Information Systems, Computer Science, or related field.

    Work Environment

    This role requires the ability to work in an office and/or hybrid environment, with occasional travel (up to 10%) for company or vendor meetings. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
     
    TELCOR is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other characteristic protected by law.

    All trademarks, service marks, trade names, trade dress, product names and logos appearing herein are the property of their respective owners.

    Microsoft, Windows, Crystal Reports and SQL Server are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

    Numbers & Facts

    LocationSan Francisco, Nebraska
    Websitehttps://telcor.com/careers

    Skills

    • Analysis Skillsunmatched
    • Application Programming Interface (API)unmatched
    • Artificial Intelligence (AI)unmatched
    • Automationunmatched
    • Best Practicesunmatched
    • Billingunmatched
    • Business Caseunmatched
    • Business Solutionsunmatched
    • Business-to-Business (B2B)unmatched
    • CSS (Cascading Style Sheet)unmatched
    • Campaignsunmatched
    • Computer Scienceunmatched
    • Consumer Brandingunmatched
    • Content Management Systems (CMS)unmatched
    • Crystal Reportsunmatched
    • Customer Relationship Management (CRM)unmatched
    • Customer Relationship Management (CRM) Systemsunmatched
    • Data Cleaningunmatched
    • Ecosystemsunmatched
    • Emerging Technologyunmatched
    • HTML (HyperText Markup Language)unmatched
    • Healthcareunmatched
    • Healthcare Softwareunmatched
    • High Tech Industryunmatched
    • Hospital Systemsunmatched
    • Identify Issuesunmatched
    • Information Technology & Information Systemsunmatched
    • Laboratoryunmatched
    • Lead Generationunmatched
    • Leadershipunmatched
    • Marketingunmatched
    • Marketing Automation Softwareunmatched
    • Microsoft Product Familyunmatched
    • Microsoft SQL Serverunmatched
    • Microsoft Windows Operating Systemunmatched
    • Middlewareunmatched
    • Online Marketingunmatched
    • Partner Salesunmatched
    • Performance Metricsunmatched
    • Power Managementunmatched
    • Predictive Modelingunmatched
    • Problem Solving Skillsunmatched
    • Process Managementunmatched
    • Product Developmentunmatched
    • Product Marketingunmatched
    • Regulatory Complianceunmatched
    • Return on Investment (ROI)unmatched
    • Revenue Managementunmatched
    • Salesunmatched
    • Sales Operationsunmatched
    • Salesforce.comunmatched
    • Search Engine Optimization (SEO)unmatched
    • Security Complianceunmatched
    • Software Development Lifecycle (SDLC)unmatched
    • Software as a Service (SaaS)unmatched
    • Technical Operationsunmatched
    • Technical Supportunmatched
    • Trademarksunmatched
    • User Interface/Experience (UI/UX)unmatched
    • Vendor/Supplier Selectionunmatched
    • Web Designunmatched
    • Web Programmingunmatched
    • Website Managementunmatched
    • Willing to Travelunmatched

    Be found by employers

    5,500+ employers search our resume database daily. Add yours to get found by recruiters looking for candidates like you.

    Level up your application

    Professional resume templates

    Browse dozens of recruiter approved resume templates, layouts and formats. Choose your favorite and make it your own in minutes.

    Free resume templates

    Free resume builder

    Improve your existing resume or start from scratch and create a standout, ATS-friendly resume. Add job-specific content, download and apply.

    Free resume builder