Skip to main content
slide-toggle#toggle" type="button">
Sign in
Join Now
Miami Dolphins & Hard Rock Stadium
Get Job Alerts
Director of Digital Marketing
Miami Dolphins & Hard Rock Stadium - Director
Miami Gardens · FL
Marketing · Consumer Marketing/Brand Management · New Media
1
0
hours ago
Apply Now
Save Save
Share this with someone Share
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Director of Digital Marketing
Department: Marketing
Direct Supervisor: VP, Ecommerce & Digital Product
Status: Full-time
Summary:
The Director of Digital Marketing will lead a team responsible for optimizing and executing digital marketing initiatives across email, SMS, app push notifications, and web/app platforms. This role focuses on enhancing digital engagement, driving traffic, and increasing revenue through data-driven strategies and personalized communication for all lines of business (Miami Dolphins, Formula 1 Crypto.com Miami Grand Prix, Miami Open and Hard Rock Stadium). Reporting directly to the Vice President of eCommerce and Digital Product, the Director will own key digital channels, including email marketing, performance marketing, and SMS Push notifications, while also collaborating on content creation for new website pages. This is a full-time, in-office position, requiring attendance five days a week at Hard Rock Stadium.
The ideal candidate is a seasoned leader with expertise in multi-channel digital marketing, audience segmentation, and performance analysis, with a proven ability to lead teams and deliver measurable results.
Location:
This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.
Responsibilities:
Channel Optimization
Develop and execute strategies to optimize email, SMS, and push notifications, delivering personalized and impactful messages that engage fans and maximize conversions.
Support customer database growth through digital lead capture initiatives across paid media, website experiences, events, and on-site activations, with a strong focus on CRM data quality and scalability.
Develop and operationalize segmentation, audience, and communication frameworks to enable more personalized, relevant, and high-performing lifecycle and paid media messaging.
Oversee the development and implementation of multi-channel campaigns, ensuring alignment across web and in app experiences.
Identify new opportunities for partnerships and traffic growth.
Performance Monitoring & Growth
Monitor and analyze digital channel performance including open rates, click-through rates, traffic, conversions, and customer acquisition costs, to inform strategic adjustments.
Develop and maintain performance reporting for campaign analysis and internal reviews.
Analyze performance across paid media and lifecycle channels, including engagement, conversion, revenue, and database growth metrics, and translate findings into clear, prioritized recommendations.
Prepare executive-level presentations, dashboards, and post-campaign readouts that connect channel performance to business outcomes such as ticket sales, revenue, and fan engagement.
Explore emerging communication channels and technologies to expand digital engagement capabilities.
Digital Campaigns & Innovation
Partner with internal stakeholders to develop integrated campaigns that drive ticket sales, fan engagement, and revenue growth.
Lead A/B testing and other experimentation methods to refine digital messaging and optimize campaign performance.
Drive innovative solutions for multi-channel communication, staying ahead of market trends and fan preferences.
SEM Strategy
Partner closely with paid media teams and external agencies to align acquisition strategies with downstream lifecycle programs and database growth objectives.
Utilize data-driven insights to optimize paid campaign performance.
Leadership & Team Management
Lead and mentor a team, fostering a culture of accountability, innovation, and collaboration.
Provide strategic direction and coaching to the team to meet organizational goals and deliver measurable results.
Proactively identify opportunities to improve marketing technology, automation, processes, and workflows to drive efficiency, scalability, and incremental business growth.
Oversee day-to-day operations and ensure the team works effectively across all digital engagement channels.
Qualifications:
Featured Benefits:
The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.
Apply Now
Other Miami Dolphins & Hard Rock Stadium Jobs
Search TeamWork Online Jobs