Director of Digital Marketing

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

1. Develop and execute comprehensive digital marketing strategies for SGC and its brands that align with the overall business goals, including:

   • Driving online revenue
   • Increasing website traffic
   • Enhancing brand awareness
   • Improving the usage of the mobile app
   • Generating leads
   • Building strong engagement with customers

2. Help establish SGCs digital marketing foundation, including resources, tools, processes, workflows, and playbooks.

3. Guide the execution across digital channels, including website, mobile app, email, social media, SEO, SEM, and paid media, to ensure brand consistency and campaign effectiveness.

4. Implement and analyze data from digital marketing tools, including but not limited to Google Analytics, to measure campaign effectiveness and identify areas for improvement. Leverage findings to drive continuous improvement and ROI.

5. Oversee A/B testing and apply learnings to refine content and spend.

6. Work closely with the rest of the marketing team to ensure digital strategies align with corporate and each brands unique goals and identity.

7. Manage budget effectively to allocate resources across various channels to maximize ROI.

8. Hire, train, and coach a digital marketing team to provide guidance and feedback.

9. Partner with external digital agencies to execute high-impact campaigns.

10. Collaborate with internal stakeholders, including hotels, IT, and Operations, ensuring seamless integration of digital marketing strategies with broader business initiatives.

11. Stay up to date with the evolving digital marketing landscape by monitoring market trends, competitors, and new developments in algorithms, platforms, and strategies to ensure relevance and effectiveness.

STANDARD REQUIREMENTS:

1. Develops, mentors, and trains enrolled Seneca Nation members for future senior management positions within the company.

2. Oversees departmental administrative matters and ensures HR is consulted as appropriate. Meets with staff on a regular basis and with the entire department no less than three (3) times per year.

3. Ensures effective recruitment, hiring, training, recognition, evaluation, coaching, discipline, terminations, and other personnel-related issues.

4. Responsible for ensuring the department adheres to all company policies and internal controls, including but not limited to Compact, Human Resources, TERO compliance guidelines, and purchasing.

5. Prepares the annual budget and monitors to ensure attainment of goals. Manages labor and scheduling to ensure adequate coverage at all times while minimizing overtime.

6. Liaises with other department/company management to ensure consistency and smooth flow of information, policies, and procedures.

7. Maintains a strong network of contacts throughout the industry to facilitate both formal and informal gathering of information.

8. Runs the department and designs policies and training that result in exceptional customer service to all patrons. Maintains a professional work environment with supervisors, managers, and staff.

9. Keeps abreast of industry trends, new technology, and practices as they relate to his/her area(s) of responsibility.

10. Must complete all required SGC Training programs within nine (9) months from commencement of employment.

11. Attends all necessary meetings to stay informed, including company and community meetings.

12. Oversees an operation that is 24/7 and requires hours that can extend up to sixty (60) hours per week or more, and be inclusive of work weeks that consist of six (6) or seven (7) days. This individual is on-call and requires accessibility 24/7.

13. Perform any other duties as assigned.

QUALIFICATIONS/REQUIREMENTS:

Education/Experience:

1. Must be 18 years of age or older upon employment.
2. Bachelors Degree in Marketing, Advertising, or a relevant Marketing degree is required.
3. Minimum ten (10) years of progressive experience in digital marketing with a strong track record in SEO, SEM, Paid Media, and Email marketing.
4. Minimum five (5) years in a leadership role.
5. Proven experience in leveraging digital marketing channels to promote brands, products, and services.
6. Deep understanding of web and mobile development and implementation.
7. Experience in A/B testing.
8. Experience in managing external digital agencies.
9. Strong analytical skills and the ability to analyze reports, find trends, and leverage findings to optimize strategies, revenue, and grow brand presence.
10. Demonstrated passion for digital marketing, social media, consumer trends, and online consumer behavior.
11. Ability to thrive in fast-paced, constantly evolving work environments.
12. Proficient in key digital platforms such as Google Ads, Google Analytics, HubSpot, and Salesforce.
13. Excellent communication skills with a proven ability to collaborate effectively across cross-functional teams.
14. Strong project management capabilities with attention to detail and deadlines.
15. Prior experience in the hospitality industry strongly preferred.
16. Experience in the gaming industry is highly desirable.
17. Background in agency environments is strongly preferred.

Language Skills and Reasoning Ability:

1. Ability to write routine correspondence and to speak effectively to the public, employees, and customers.
2. Ability to define problems, collect data, establish facts, and draw valid conclusions.
3. Must have the ability to deal effectively and interact well with customers and employees.
4. Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.

Physical Requirements and Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately loud. When on the casino floor, the noise levels increase to loud. Must be able to work in an environment where smoking is permitted.

1. Must be able to effectively understand and communicate to candidates and employees.
2. Must be able to stand, walk, and move through all areas of the casino.
3. Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees, and members of the business community in all situations.

Salary Starting Rate: Compensation is negotiable based on experience and education.

Each position has varying minimum qualifications. In the absence of fully qualified candidates, some requirements may be waived.