OverviewA better way to deliver care starts here! Headquartered in Scottsdale, AZ, The Joint Chiropractic is revolutionizing access to care by delivering high-quality, affordable chiropractic services in a convenient retail setting. As the largest operator, manager, and franchisor of chiropractic clinics in the U.S., The Joint delivers more than 12 million patient visits annually across nearly 1,000 locations. We are recognized by Forbes, Fortune, and Franchise Times for leading a movement to make wellness care more accessible to all.PositionDirector of Digital Marketing — to serve as the organization's expert on our customer, owning how we understand, define, and optimize the end-to-end customer journey. You will lead our customer insights strategy, digital experience across web and mobile, and key elements of our marketing technology ecosystem, ensuring we continuously improve how we attract, engage, and retain customers through thoughtful, data-driven experiences.ResponsibilitiesServe as the voice of the customer across the organization, developing a deep understanding of customer behaviors, needs, and preferencesOwn and continuously optimize the end-to-end customer journey across digital platforms, including website and mobile appTurn data into actionable insights that inform marketing strategy, customer experience improvements, and business decisionsDevelop customer segmentation, personas, and journey mapping to guide targeting, messaging, and experience designPartner with Marketing, IT, and Operations to translate insights into seamless, customer-centric experiencesOversee performance and optimization of digital platforms to improve engagement, conversion, and overall customer satisfactionLead the strategy and evolution of marketing technology and data capabilities to better support customer understanding and personalizationAnalyze campaign and promotional performance to provide insights that improve effectiveness and customer impactExpand marketing automation and lifecycle engagement strategies across email, push, and in-app channelsEnsure consistency and accuracy of digital touchpoints, including local listings, to support customer discovery and trustIntegrate external partners and platforms into cohesive measurement and attribution frameworksQualificationsExperience in customer insights, customer experience, digital marketing, or a related fieldStrong understanding of customer journey mapping, segmentation, and lifecycle strategyExperience leveraging CRM data, analytics, and digital platforms to drive customer-focused decisionsProven ability to translate customer insights into actionable strategies that improve experience and business outcomesExperience leading cross-functional initiatives across Marketing, IT, and OperationsFamiliarity with marketing technology ecosystems, digital analytics, and performance measurementStrong communication and influencing skills, with the ability to advocate for the customer at all levels of the organizationHighly organized, strategic, and comfortable operating in a fast-paced environmentCompensation & BenefitsSalary: $130k - $150k DOEMedical, Dental, Vision401k w/company matchPTO AccrualComplimentary Joint MembershipThis role follows a hybrid schedule and will require an in-office presence at our Scottsdale, AZ headquarters at least three days per week (Tuesday-Thursday).What The Joint Chiropractic OffersWe understand that our greatest asset is our people and the dedication they bring to our mission. Since our founding in 1999, we have expanded to nearly 1,000 clinics, thanks to the hard work and commitment of our employees. We are dedicated to investing in our team by offering a variety of valuable benefits that foster a healthy and fulfilling work environment.Work/Life Balance — hybrid schedule and shorter meeting timesEngaging Company Culture — company-sponsored events and collaborative environmentOn-Site Amenities — gym and fully stocked kitchenCareer Development and Support — coaching, training, and regular check-insEmployee Recognition — initiatives including the Action Hero AwardDiversity, Equity & Inclusion — inclusive culture and respect for all voicesNote: This description reflects the role and may be subject to change.#J-18808-Ljbffr