Director of Digital Strategy & Investment

Digital of Digital Strategy & Investment (flexible WFH option)

We’re searching for an innovative and driven professional who is energized by performance and digital media strategy and delivering cutting-edge marketing approaches. This role requires broad digital experience across the full digital media landscape; Paid Search/Paid Social will be an important part of the role, but this position requires a leader who can oversee and connect across search, social, programmatic, CTV/video, partnerships, and broader integrated digital investment. This role offers the chance to join a collaborative and fast-moving environment where your perspective and contributions will directly influence both clients’ success and agency growth. The position has a lot of flexibility in terms of in office time- required is one day a week, typically Wednesdays, the rest is up to you- you can come in more or choose to work from home.

KEY RESPONSIBILITIES

• Lead strategy across the entire digital landscape
• Oversee teams working across integrated digital investment, promoting teamwork, accountability, and ongoing professional development.
• Direct the setup, refinement, and performance tracking of campaigns across paid search, paid social, and programmatic platforms.
• Provide strategic leadership to ensure all media activities align with core business goals and measurable outcomes.
• Cultivate and maintain strong client partnerships by gaining a deep understanding of their objectives, delivering tailored insights, and presenting data-driven recommendations.
• Oversee campaign analytics and translate performance findings into actionable insights for internal and client teams.
• Manage budgeting and forecasting across multiple paid media channels with precision and transparency.
• Enhance operational performance through process documentation, workflow improvements, and the establishment of best practices.
• Partner with internal teams to craft and execute integrated, cross-platform campaign strategies.
• Uphold meticulous attention to detail, data accuracy, and adherence to quality standards throughout all project stages.

QUALIFICATIONS

• 9-10+ years of hands-on experience in digital marketing, ideally within a media agency role.
• Proven ability to build and manage client relationships at a senior level.
• Track record of effectively leading, mentoring, and developing diverse teams.
• Strong analytical mindset with the ability to translate metrics and KPIs into strategic recommendations.
• Deep expertise in digital advertising platforms, tools, and technologies.
• Excellent organizational and time-management abilities; comfortable managing multiple priorities and delegating effectively.
• Outstanding communication skills - both written and verbal - with a focus on clarity and precision.
• Demonstrated curiosity and enthusiasm for evolving marketing technologies, platforms, and industry best practices.
• Proficiency in Microsoft Office and related business tools.

Compensation:$155,000- 170,000

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