Director of Ecommerce, Brio Pro

About the role

We are seeking a results-driven, strategic Director of eCommerce to own and scale our digital revenue channel. This leader will drive end-to-end eCommerce strategy, from acquisition through retention, while optimizing site experience, merchandising, digital marketing, analytics, and operations. This role blends strategic thinking with hands-on execution and cross-functional leadership. The ideal candidate understands how to scale profitably, build high-performing teams, and turn data into action. Reporting to the VP of Brio Pro, you will oversee and coordinate a diverse ecosystem of internal teams, agency partners, and dedicated project developers to execute against our digital roadmap.

What you'll do

Digital Revenue & P&L

• Own eCommerce revenue, contribution margin, and growth targets
• Forecast demand and develop revenue plans across DTC and digital marketplaces
• Manage CAC, LTV, AOV, conversion rate, and retention metrics
• Drive profitable scaling of paid and owned channels

Digital Marketing & Acquisition

• Oversee paid media (Meta, Google, TikTok, Affiliates, etc.)
• Optimize performance marketing efficiency and attribution models
• Partner on lifecycle marketing strategy (email, SMS, loyalty, subscriptions)
• Balance brand-building with performance ROI

Website & CRO

• Own site strategy, UX/UI optimization, and conversion rate improvements
• Lead A/B testing roadmap and personalization initiatives
• Improve site speed, checkout experience, and mobile performance
• Establish best practices in SEO and onsite merchandising

Merchandising & Customer Experience

• Align product assortment and pricing with digital performance insights
• Optimize digital merchandising, bundling, upsells, and subscription offers
• Improve customer journey from landing page to post-purchase

Analytics & Tech Stack

• Define foundational principles around data architecture and governance
• Oversee reporting dashboards and performance insights
• Manage eCommerce tech stack (Shopify, Klaviyo, subscriptions, etc.)
• Partner with engineering to establish CI/CD best practices where applicable

Team Leadership

• Build and lead a high-performing eCommerce team
• Manage agencies and external vendors
• Foster a culture of accountability, experimentation, and speed

Qualifications

• 7+ years in eCommerce or digital leadership roles
• Experience owning a multi-million dollar DTC P&L
• Deep understanding of Shopify or similar platforms
• Strong knowledge of paid acquisition and lifecycle marketing
• Financially strategic leader with full P&L accountability, skilled in budgeting & forecasting
• Experience scaling subscription or repeat-purchase businesses preferred
• Advanced analytical skills and data fluency
• Proven team leadership experience

Why Join Us

• Own and shape the digital growth strategy across multiple brands, with full accountability for performance and profitability.
• Build and institutionalize a culture of experimentation and optimization, establishing the roadmap, governance, and measurement framework.
• Operate as a key member of the digital leadership team, partnering closely with Brand, Performance, Lifecycle, Product, and Engineering to align strategy and execution.
  Drive meaningful enterprise impact, influencing revenue growth, marketing efficiency, customer lifetime value, and long-term digital scalability.
• Lead within a seasoned, high-performing organization in a category experiencing sustained growth and significant white space opportunity.

Benefits / Perks

We believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including:

• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays
• and More!