At 151 Coffee we are a high-growth, innovative drive-thru concept redefining convenience, speed, and customer experience. With rapid expansion underway, we are building a data-driven, operationally sound (yes, elite) organization that scales efficiently while maintaining strong unit economics.
We’re looking for a strategic, hands-on Director of Financial Planning & Analysis to partner closely with executive leadership and drive financial clarity, discipline, and insight across the business.
The Role
The Director of Financial Planning and Analysis will lead the financial planning, forecasting, and performance analysis functions, serving as a key thought partner to the CEO and executive team. This role is critical in scaling the company through rapid unit growth, capital deployment, and operational optimization. This leader must bring both financial rigor and operator mindset, translating complex data into actionable business decisions.
Key Responsibilities
Strategic Finance Leadership
Own company-wide financial planning, forecasting, and long-range strategic modeling
Partner with executive leadership on growth strategy, including new market expansion, pricing, and unit economics
Develop and maintain scalable financial models to support aggressive growth targets
Business Partnership
Act as a trusted advisor on Operations, Marketing, Real Estate, and Supply Chain
Drive insights on store-level performance, labor optimization, and margin improvement
Support decision-making with data-driven analysis and clear storytelling Performance & Reporting
Lead monthly, quarterly, and annual financial reporting processes
Build KPI dashboards and reporting frameworks for both corporate and field operations
Analyze variances and identify risks/opportunities across the business Capital & Growth Planning
Support capital allocation decisions, including new store investments and ROI analysis
Partner with finance leadership on fundraising, investor reporting, and board materials
Team Building
Build and lead a high-performing FP&A team
Establish best-in-class processes, tools, and systems to support scale
Foster a culture of accountability, curiosity, and continuous improvement
Qualifications
Required Experience
7-10 years of experience in FP&A or strategic finance
Experience in high-growth, multi-unit restaurant or consumer/retail/hospitality environments highly preferred
Proven track record of supporting rapid scaling organizations
Core Skills
Exceptional financial modeling and analytical skills
Strong executive presence and ability to influence cross-functional leaders
Ability to translate complex data into clear, actionable insights
Experience building financial infrastructure in fast-paced environments
High level of ownership, adaptability, and bias for action
What We’re Looking For (The “Startup Edge”)
You think like an owner, not just an analyst
You’re equally comfortable in spreadsheets and in strategic conversations
You thrive in ambiguity and build structure where none exists
You move fast, prioritize ruthlessly, and focus on what drives impact
Why Join Us
Opportunity to shape the financial backbone of a rapidly scaling brand
Direct exposure to executive leadership and board-level strategy
High-impact role with visibility across the entire business
Competitive compensation package
Work schedule
- Monday to Friday