Posting Details
Request to Recruit
Position Title Director of First-Year Recruitment Location Boone, North Carolina Faculty Rank No Provide Rank Position Number 069141 Department Enrollment Mgt - Admissions - 240300
Position Summary Information
Primary Purpose
This position leads the planning, organizing, directing, and coordinating of all first-year student recruitment operations for the Office of Admissions at Appalachian State University. Reporting to the Senior Director of Enrollment Management, Admissions, the Director of First-Year Recruitment is responsible for developing and implementing recruitment strategies that generate over 20,000 applications annually, with oversight of domestic and international first-year student recruitment.
This role emphasizes staff management, territory strategy, recruitment travel (both in-state and out-of-state), and recruiter outreach. The position also focuses heavily on personnel hiring, training, development and accountability, fostering a high-performing and professional recruitment team.
Minimum Qualifications
Minimum Qualifications
- Master's degree in college student personnel, public administration, general business, or a related field.
- At least three years of experience in student admissions or recruitment in a post-secondary institution or relevant experience, including two years in a leadership capacity supervising professional staff.
- Demonstrated experience in program development, implementation, and evaluation.
- Knowledge of recruitment strategies, enrollment management, and student outreach.
- Excellent organizational, interpersonal, analytical, and communication skills.
License/Certification Required
Valid driver's license and ability to rent vehicle.
Preferred Qualifications
- Experience working with both domestic and international student populations.
- Familiarity with data analysis and predictive modeling in recruitment strategies.
- Proven ability to manage multiple priorities and meet enrollment goals.
- Strong background in fostering teamwork and staff development.
- Passion for college access
- Bilingual
Essential Duties and Responsibilities
Personnel Management and Development
- Recruit, hire, train, and evaluate professional staff and student employees involved in first-year recruitment.
- Provide leadership, coaching, and professional development opportunities to ensure a highly effective team.
- Evaluate territory performance.
- Monitor recruitment activity and territory funnel development.
- Use data to inform coaching and accountability.
- Foster a positive and productive work environment with a focus on accountability, teamwork, and excellent customer service.
- Work collaboratively with the CRM/Slate team to ensure proper data visualization and accountability.
Leadership and Recruitment Strategy
- Lead and coordinate all activities related to first-year student recruitment.
- Develop and oversee a comprehensive territory management plan that includes both in-state and out-of-state recruitment efforts.
- Establish and strengthen relationships with high school counselors, community organizations, and other partners to promote the university and enhance recruitment efforts.
- Represent the university to prospective students, families, and external stakeholders, promoting Appalachian State as a premier higher education choice.
- Design and implement data-driven strategies to track recruitment activities and establish predictive models for enrollment.
- Development of applicant generation, admitted student engagement, and yield strategies.
- Plan, budget, track, manage, and evaluate all recruitment travel.
- Regular tracking and reporting on recruitment efforts, successes and challenges, conversion rates throughout the recruitment funnel, and enrollment projections.
Campus Visitation & Recruitment Events
- Assist in ensuring a high-quality, personalized campus visitation experience for prospective students, tailored to encourage application and enrollment.
- Collaborate in the planning and execution of recruitment events and programs, both on-campus in Boone and Hickory and off-campus.
- Supervise professional staff involved in campus tours and presentations, ensuring a professional and welcoming experience for all visitors.
Collaboration and University Engagement
- Work closely with the Office of Transfer Admissions and Engagement, CRM/Slate team, Financial Aid, Registrar, Housing, Orientation, Academic Colleges, Student Success, and other campus partners to ensure seamless student services throughout the recruitment cycle.
- Collaborate with academic departments and colleges to align recruitment strategies with university enrollment goals.
- Actively participate in university committees and initiatives, serving as a key member of the Office of Admissions Leadership Team.
- Provide input and strategic direction on policies and procedures related to First Year admission, working with administration, staff and faculty to remove barriers, as appropriate.
- Work collaboratively with the CRM/Slate team to:
- Ensure proper data visualization and accountability.
- Collaborate with Enrollment Management Communications & CRM.
- Develop strategic outreach and call campaign initiatives.
Authority and Decision-Making
- Exercise authority in decision-making related to recruitment strategies, territory assignments, and staff development.
- Maintain confidentiality and compliance with FERPA and other policies regarding student information.
- Oversee risk management and safety during recruitment travel and events.
Type of Position Full Time Position Staff/Non-Faculty Staff/Non-Faculty VISA Sponsorship? VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S. Appointment Type 1.0 Work Schedule/Hours Mon.-Fri., 8:00 - 5:00 pm, occasional weekends for divisional events Number of Hours Per Week 40 Number of Months Per Year 12 Mandatory Staff No Suggested Salary Range $73,130 - $83,340 Physical Demands of Position
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Posting Details Information
Posting Date 09/18/2026 Closing Date 10/18/2026 Open Until Filled No Evaluation of Applications Begins 09/23/2026 Proposed Date of Hire 11/18/2026 Special Instructions to Applicants
Please attach required documents:
- Cover Letter
- Resume
- List of References with Contact Information
Search Chair Name Kim Morton Search Chair Email mortonka@appstate.edu Quick Link https://appstate.peopleadmin.com/postings/56230 Posting Number 201501851P
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
- Resume
- Cover Letter / Letter of Interest
- List of References with Contact Information
Optional Documents